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Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.
If you've been leery or dismissive of user-generated content in the past, it's time to get over it. Yes, bad reviews sometimes result in a lost sale. However, reviews increasingly play a serious role in consumer decision making, especially for younger shoppers. Bazaarvoice Inc., along with two research firms, conducted a survey investigating... read more »