News & Blogs
Trends in Content Marketing Today
Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.
In 2013: More of the Same?
With e-commerce expected to continue its growth path over the next 12 months, expect retailers to continue working out the kinks in their multichannel approaches to content. Mark Simpson, founder of the consumer experience company Maxymiser, sees three trends dominating e-commerce in 2013: True, real time personalization for everyone Mobile... read more »
“All the Cool Kids Have Enhanced Product Pages”
Are you a small online retailer wondering how to compete with big retailers such as Amazon this holiday season? Consider this: "Get a little rich media going. All the cool kids have enhanced product pages," George Simpson writes on the Online Media Daily blog. "If I have to call you with questions, that is points off for stupidity... read more »
Content Merchandising Roundup #49
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Happy reading. No More Stupid Scam Ads Say good riddance to spammy banner ads? Ad firms such as OneSpot have realized that it's easier to attract customers with great content. Oops! Best Buy and Target Stumble with Amazon... read more »
YouTube Debuts Shoppable Video
Have you ever been watching a movie or TV show and wondered what one of the characters was wearing? YouTube wants to make it easier for consumers to shop through video. Juicy Couture has posted a shoppable ad, which the brand admitted was still a bit clunky. Clicking on a product, for example, stops the video. ReelSEO suggests that... read more »
Don’t Let Showrooming Get You Down
Brick-and-mortar stores become showrooms for smartphone-wielding consumers who want to test-drive products before buying them for cheaper online. What should retailers do about showrooming? Larry Freed, the CEO of ForeSee offers some advice in a recent post on the Multichannel Merchant blog. Create a compelling mobile experience Personalize Measure,... read more »
Will Walmart’s Digital Reinvention Succeed?
Walmart has launched a social gifting service, revamped the search results on its site, and closely linked its online and brick-and-mortar stores. Fast Company took an in-depth look at Walmart's embrace of social and mobile commerce and asks whether all of these changes will be enough to allow the retail giant to compete with Amazon... read more »
Content Merchandising Roundup #48
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The Remington Product Page: Something for Everyone For your product pages to be effective, they need to cater to online shoppers' different learning styles. How to Create... read more »
Will Amazon Play Host to Social Butterflies?
Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs for their products. Amazon Pages will give companies a chance to show off the visual and social sides of their product offerings. According to TechCrunch, the yet-to-be launched Amazon Pages will allow for customized... read more »
Online Retailers Rack Up Black Friday Sales
E-commerce sites topped $1 billion in sales for the first time on the Friday after Thanksgiving, according to comScore, which tracks the buying behavior of 1 million online shoppers in the United States. Black Friday sales rose 26 percent when compared with the previous year, comScore reported. "Despite the frenzy of media coverage... read more »
Content Merchandising Roundup #47
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. This week we posted three clips from the recent content26 webinar, "How to Create Successful Multichannel Product Pages." Blog editor Trinity Hartman talks about comparison... read more »
