Rich Media
Discover the Selling Power of Product Images, Video, and Photography
Interested in incorporating product images, product videos, and 360-degree product photography into your content merchandising strategy? Content Ping explores how 360 photos, product images, and video guides can complement written content, producing product pages that convert casual shoppers into engaged customers.
Building the Future of Content, One Chunk at a Time
Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch and your budget below it, these are days, and those are words, that are undoubtedly trying your soul. I was recently introduced to Sara Wachter-Boettcher and her book Content Everywhere:... read more »
Quick Guide to Product Images
If you're in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think sensually. You want your product page to appeal to the fullest range of senses possible, similar to the way a chef carefully arranges colors and food types on a plate. "The trick of web merchandising is to ensure the... read more »
Retailers Race to Keep Up with Smartphonatics
Pop quiz, hotshot: What's a smartphonatic? A. A person who's both smart and hooked on phonics B. The name of an obscure 70s Motown group C. Someone who changes their shopping, financial, and payment behavior as a result of owning a smartphone As much as I'd like to say the answer is B, in truth, it's C. And smartphonatics have the... read more »
Content Merchandising Guide to Product Videos
When done right, product videos can go a long way towards increasing conversion, raising consumer confidence, and adding a personal touch to a rather impersonal online shopping experience. Adding video content allows online shoppers to see your product in action. "Video is the closest thing possible to achieving an in-store experience... read more »
Invodo’s Craig Wax: Video Shapes Future of E-Commerce
We recently wrote about the role video currently plays in savvy Internet retailers' e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And are we entering an era where product videos will replace written content altogether? I recently caught up with Craig Wax, the CEO of... read more »
Custom Video Content: Show Consumers Your Goods in Action
When it comes to enhanced product pages, we've driven home that content is king and that product photography is worth every penny, but we have yet to touch on the importance of utilizing custom video content for your website. Tsk, tsk. Well folks, that's about to change. Although you may not be using it, video is quickly becoming... read more »
Product Images: The Power and the Glory to Convert
If you're in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. But in case you've been too busy following the tweets to Beyonce's latest project to think about product images, here is a reminder of how they can impact conversion: The bottom line is as clear as Beyonce's condition:... read more »
Fashion, ROPO, and More Proof in the Power of Images
We talked recently about the power of images, especially for fashion websites; we've posted many times here on the ROPO effect (research online, purchase offline); and we continue to keep our eyes focused on Facebook's foray into the e-commerce realm. Now comes a study that marries these concepts in a happy, monogamous ménage à... read more »
The Decline of the Funnel and the Rise of Content Merchandising
That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and undeniable. Equally undeniable is the growing potential of content merchandising in this shift. One of the more articulate overviews of this transformation is found in a recent Harvard Business Review... read more »
Good Content Merchandising is Like Your Favorite Teacher
Remember those high school days? The hallways, the lockers, the gym, the cliques, the prom. At times it felt like combat: Extended periods of boredom punctuated by brief moments of pure terror. But if you were lucky, there was that one teacher who actually taught you something. Chances are, if that teacher was also popular among... read more »
