Rich Media
Discover the Selling Power of Product Images, Video, and Photography
Interested in incorporating product images, product videos, and 360-degree product photography into your content merchandising strategy? Content Ping explores how 360 photos, product images, and video guides can complement written content, producing product pages that convert casual shoppers into engaged customers.
The Decline of the Funnel and the Rise of Content Merchandising
That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and undeniable. Equally undeniable is the growing potential of content merchandising in this shift. One of the more articulate overviews of this transformation is found in a recent Harvard Business Review... read more »
Good Content Merchandising is Like Your Favorite Teacher
Remember those high school days? The hallways, the lockers, the gym, the cliques, the prom. At times it felt like combat: Extended periods of boredom punctuated by brief moments of pure terror. But if you were lucky, there was that one teacher who actually taught you something. Chances are, if that teacher was also popular among... read more »
