Discover the Selling Power of Product Images, Video, and Photography
Interested in incorporating product images, product videos, and 360-degree product photography into your content merchandising strategy? Content Ping explores how 360 photos, product images, and video guides can complement written content, producing product pages that convert casual shoppers into engaged customers.
Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch and your budget below it, these are days, and those are words, that are undoubtedly trying your soul. I was recently introduced to Sara Wachter-Boettcher and her book Content Everywhere:... read more »
We recently wrote about the role video currently plays in savvy Internet retailers' e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And are we entering an era where product videos will replace written content altogether? I recently caught up with Craig Wax, the CEO of... read more »
When it comes to enhanced product pages, we've driven home that content is king and that product photography is worth every penny, but we have yet to touch on the importance of utilizing custom video content for your website. Tsk, tsk. Well folks, that's about to change. Although you may not be using it, video is quickly becoming... read more »