Rich Media
Discover the Selling Power of Product Images, Video, and Photography
Interested in incorporating product images, product videos, and 360-degree product photography into your content merchandising strategy? Content Ping explores how 360 photos, product images, and video guides can complement written content, producing product pages that convert casual shoppers into engaged customers.
Quick Guide to Product Images
If you're in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think sensually. You want your product page to appeal to the fullest range of senses possible, similar to the way a chef carefully arranges colors and food types on a plate. "The trick of web merchandising is to ensure the... read more »
Product Images: The Power and the Glory to Convert
If you're in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. But in case you've been too busy following the tweets to Beyonce's latest project to think about product images, here is a reminder of how they can impact conversion: The bottom line is as clear as Beyonce's condition:... read more »
Fashion, ROPO, and More Proof in the Power of Images
We talked recently about the power of images, especially for fashion websites; we've posted many times here on the ROPO effect (research online, purchase offline); and we continue to keep our eyes focused on Facebook's foray into the e-commerce realm. Now comes a study that marries these concepts in a happy, monogamous ménage à... read more »
