Rich Media
Discover the Selling Power of Product Images, Video, and Photography
Interested in incorporating product images, product videos, and 360-degree product photography into your content merchandising strategy? Content Ping explores how 360 photos, product images, and video guides can complement written content, producing product pages that convert casual shoppers into engaged customers.
Content Merchandising Guide to Product Videos
When done right, product videos can go a long way towards increasing conversion, raising consumer confidence, and adding a personal touch to a rather impersonal online shopping experience. Adding video content allows online shoppers to see your product in action. "Video is the closest thing possible to achieving an in-store experience... read more »
Custom Video Content: Show Consumers Your Goods in Action
When it comes to enhanced product pages, we've driven home that content is king and that product photography is worth every penny, but we have yet to touch on the importance of utilizing custom video content for your website. Tsk, tsk. Well folks, that's about to change. Although you may not be using it, video is quickly becoming... read more »
Fashion, ROPO, and More Proof in the Power of Images
We talked recently about the power of images, especially for fashion websites; we've posted many times here on the ROPO effect (research online, purchase offline); and we continue to keep our eyes focused on Facebook's foray into the e-commerce realm. Now comes a study that marries these concepts in a happy, monogamous ménage à... read more »
Good Content Merchandising is Like Your Favorite Teacher
Remember those high school days? The hallways, the lockers, the gym, the cliques, the prom. At times it felt like combat: Extended periods of boredom punctuated by brief moments of pure terror. But if you were lucky, there was that one teacher who actually taught you something. Chances are, if that teacher was also popular among... read more »
