Discover the Selling Power of Product Images, Video, and Photography
Interested in incorporating product images, product videos, and 360-degree product photography into your content merchandising strategy? Content Ping explores how 360 photos, product images, and video guides can complement written content, producing product pages that convert casual shoppers into engaged customers.
When done right, product videos can go a long way towards increasing conversion, raising consumer confidence, and adding a personal touch to a rather impersonal online shopping experience. Adding video content allows online shoppers to see your product in action. "Video is the closest thing possible to achieving an in-store experience... read more »
We recently wrote about the role video currently plays in savvy Internet retailers' e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And are we entering an era where product videos will replace written content altogether? I recently caught up with Craig Wax, the CEO of... read more »