Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Just last weekend I found myself clicking around an Australian website in search of shipping information. I'd seen the rates earlier in my shopping session, but got increasingly cold feet when I couldn't located them a second time. So I ditched the site and bought a similar product on Amazon. Like most online shoppers, I expect... read more »
Consumers are jaded. This is probably not news to you, but it's a fact that deserves your attention. To borrow from Public Enemy, we don't believe the hype. We tune out the thousands of advertising messages we encounter every day, and when we do pay attention we can usually see through them, meeting their overblown claims, promises,... read more »
Jay Dunn calls Facebook an ecosystem--it has certainly progressed beyond the point of website or social media channel. It has infiltrated other websites with its Like button and drawn sensible businesses into a money-making courtship. In turn, companies have flocked to Facebook with multiple branding attempts under the wing of the... read more »