Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Piehead’s Cassandra Moore: Creating Multichannel Content
Just last weekend I found myself clicking around an Australian website in search of shipping information. I'd seen the rates earlier in my shopping session, but got increasingly cold feet when I couldn't located them a second time. So I ditched the site and bought a similar product on Amazon. Like most online shoppers, I expect... read more »
