Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Panos Ipeirotis: Bad Reviews? Don’t Freak Out
Can negative product reviews boost sales? Are paid reviews more reliable than those written by amateurs? Do online shoppers care about grammar? Panos Ipeirotis of New York University has drawn a lot of attention from major e-commerce companies due to his groundbreaking research on these topics and others related to user-generated... read more »
A Sea Change in Consumer Feedback
Even the most informative product page can't completely sideline the much-feared customer review. When waffling on decisions to buy, that extra slew of information from other shoppers--people like you and me--is an enticing resource to turn to for help. Whether or not I love everything about my personal collection of Cuisinart products,... read more »
