Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Piehead’s Cassandra Moore: Creating Multichannel Content
Just last weekend I found myself clicking around an Australian website in search of shipping information. I'd seen the rates earlier in my shopping session, but got increasingly cold feet when I couldn't located them a second time. So I ditched the site and bought a similar product on Amazon. Like most online shoppers, I expect... read more »
Dell’s Damien Cummings: Joining the Swarm
It's been three years since Dell Swarm launched in Singapore. We think Dell's foray into social commerce has huge potential. But are there plans to launch the group buying concept in the US? Is the company planning to add more robust product information? I recently caught up with Damien Cummings, Dell's online director for Asia,... read more »
Interview with Optify’s Anthony Joseph: Google Gets Social
Since launching in January, Google's awkwardly named Search Plus Your World (SPYW) has begun adding Google+ information to Google search results. This means that if I begin Googling for sunglasses, information from people and brands I follow on Google+ would turn up as part of my search. Personalized search will not only have a huge... read more »
A Sea Change in Consumer Feedback
Even the most informative product page can't completely sideline the much-feared customer review. When waffling on decisions to buy, that extra slew of information from other shoppers--people like you and me--is an enticing resource to turn to for help. Whether or not I love everything about my personal collection of Cuisinart products,... read more »
Interview With Optify’s Anthony Joseph: Facebook vs. Amazon
Social media is becoming increasingly important for Google search rankings. With a possible Facebook IPO looming in the near future, some are predicting that 2012 could be the year that Facebook gives Amazon a run for its money as an e-commerce platform. This is just one of the conclusions of a recent forecast by the SEO and social... read more »
Will Inconsistency Hurt F-Commerce’s Chances?
Jay Dunn calls Facebook an ecosystem--it has certainly progressed beyond the point of website or social media channel. It has infiltrated other websites with its Like button and drawn sensible businesses into a money-making courtship. In turn, companies have flocked to Facebook with multiple branding attempts under the wing of the... read more »
F-Commerce: How Are We Doing?
The online merchandiser's selling toolkit contains all kinds of drills to tap into online markets. The most eye-popping of these markets, the Bosch Swarovski crystal-studded power drill of the online world, is the untapped sector of Facebook. While all manner of Like and Share buttons proliferate across the Internet, the e-commerce... read more »
