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	<title>content ping</title>
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	<link>http://www.contentping.com</link>
	<description>Your Inside Guide to Content Merchandising</description>
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		<title>Shoddy Product Descriptions Hound Walmart</title>
		<link>http://www.contentping.com/news-and-blogs/shoddy-product-descriptions-hound-walmart/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=shoddy-product-descriptions-hound-walmart</link>
		<comments>http://www.contentping.com/news-and-blogs/shoddy-product-descriptions-hound-walmart/#comments</comments>
		<pubDate>Wed, 16 May 2012 21:32:41 +0000</pubDate>
		<dc:creator>Trinity Hartman</dc:creator>
				<category><![CDATA[News and Blogs]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[content merchandising]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[product detail pages]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=12946</guid>
		<description><![CDATA[Think you can slap up a mediocre product description and no one will notice? Think again. Gamers have targeted Walmart for ridicule after the e-commerce giant published a shoddy product description of Diablo III. The original description touted the much-anticipated computer game as a "strategy video game" that revolves around an "interesting plot." Come on [...]]]></description>
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		<title>User-Generated Content&#8217;s Role in Merchandising: Part 2</title>
		<link>http://www.contentping.com/seo/user-generated-contents-role-in-merchandising-part-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=user-generated-contents-role-in-merchandising-part-2</link>
		<comments>http://www.contentping.com/seo/user-generated-contents-role-in-merchandising-part-2/#comments</comments>
		<pubDate>Wed, 16 May 2012 15:06:46 +0000</pubDate>
		<dc:creator>Augustin Kendall</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[bazaarvoice]]></category>
		<category><![CDATA[Penguin update]]></category>
		<category><![CDATA[powerReviews]]></category>
		<category><![CDATA[product reviews]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[user-generated content]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=11157</guid>
		<description><![CDATA[[This is the fourth part of our series on user-generated content. Up next: A chat with Panos Ipeirotis about the science behind product reviews.] In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence in e-commerce. There are plenty of reasons to seek out authentic [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Never Too Late to Spring Clean Your Online Content</title>
		<link>http://www.contentping.com/news-and-blogs/its-never-too-late-to-spring-clean-your-online-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=its-never-too-late-to-spring-clean-your-online-content</link>
		<comments>http://www.contentping.com/news-and-blogs/its-never-too-late-to-spring-clean-your-online-content/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:52:38 +0000</pubDate>
		<dc:creator>Breanne Boland</dc:creator>
				<category><![CDATA[News and Blogs]]></category>
		<category><![CDATA[content audit]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Econsultancy]]></category>
		<category><![CDATA[Facebook timeline]]></category>
		<category><![CDATA[Video Commerce]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=12837</guid>
		<description><![CDATA[In the northern hemisphere, spring is already giving way to summer. However, that doesn't mean it's too late to do a little spring cleaning of your online content. Econsultancy has created a comprehensive guide to decluttering your online representation. Why should you audit your online content? Much like cleaning out your kitchen cupboards when locating [...]]]></description>
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		<title>Tablets: M-Commerce or Not?</title>
		<link>http://www.contentping.com/news-and-blogs/tablets-m-commerce-or-not/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tablets-m-commerce-or-not</link>
		<comments>http://www.contentping.com/news-and-blogs/tablets-m-commerce-or-not/#comments</comments>
		<pubDate>Mon, 14 May 2012 18:26:51 +0000</pubDate>
		<dc:creator>Ryan Mallett</dc:creator>
				<category><![CDATA[News and Blogs]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Internet Retailer]]></category>
		<category><![CDATA[m-commerce]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=12804</guid>
		<description><![CDATA[A recent article on Internet Retailer talks about the debate over whether or not tablets should be counted as m-commerce. It's an interesting discussion and one that will continue to get more focus as m-commerce sales keep climbing. Industry studies show that tablet sales are currently included in m-commerce figures and are widely considered a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Content Merchandising Roundup #19</title>
		<link>http://www.contentping.com/news-and-blogs/content-merchandising-roundup-19/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-merchandising-roundup-19</link>
		<comments>http://www.contentping.com/news-and-blogs/content-merchandising-roundup-19/#comments</comments>
		<pubDate>Fri, 11 May 2012 20:50:28 +0000</pubDate>
		<dc:creator>Trinity Hartman</dc:creator>
				<category><![CDATA[News and Blogs]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[content critique]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[User Reviews]]></category>
		<category><![CDATA[user-generated content]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=12744</guid>
		<description><![CDATA[FROM CONTENT PING: Weekly Content Critique: Suit Yourself This week's content critique looks at the underwhelming attempt by Men's Warehouse to convince Millennials it's cool to own a suit. Expedia's Emily Pearce: User Reviews Rule the Roost A behind-the-scenes look at how the travel site Expedia manages the 20,000 user reviews they receive each week. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Weekly Content Critique: Suit Yourself</title>
		<link>http://www.contentping.com/content-development/weekly-content-critique-suit-yourself/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=weekly-content-critique-suit-yourself</link>
		<comments>http://www.contentping.com/content-development/weekly-content-critique-suit-yourself/#comments</comments>
		<pubDate>Fri, 11 May 2012 19:13:39 +0000</pubDate>
		<dc:creator>Augustin Kendall</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Weekly Content Critique]]></category>
		<category><![CDATA[clickable images]]></category>
		<category><![CDATA[men's wearhouse]]></category>
		<category><![CDATA[product detail pages]]></category>
		<category><![CDATA[the millennial consumer]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=12728</guid>
		<description><![CDATA[I recently read about a new campaign Men's Wearhouse launched to convince the younger generation the company is not, in fact, woefully behind the fashion times. To do this, they shot a video with young cool guys in suits (with tattoos visible around the edges). In what seems like a shortsighted move, they didn't have any [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expedia&#8217;s Emily Pearce: User Reviews Rule the Roost</title>
		<link>http://www.contentping.com/social-media-2/expedias-emily-pearce-user-reviews-rule-the-roost/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=expedias-emily-pearce-user-reviews-rule-the-roost</link>
		<comments>http://www.contentping.com/social-media-2/expedias-emily-pearce-user-reviews-rule-the-roost/#comments</comments>
		<pubDate>Thu, 10 May 2012 18:30:47 +0000</pubDate>
		<dc:creator>Trinity Hartman</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[User Reviews]]></category>
		<category><![CDATA[user-generated content]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=11978</guid>
		<description><![CDATA[[This is the third part of our series on user-generated content. Up next: Part II of user-generated content and content merchandising.] When traveling to a faraway spot, I like to know there's a comfy bed waiting for me (preferably the clean kind that won't provide inspiration for bed bug haikus). Enter Expedia, which offers professional [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Costco Plans E-Commerce Makeover</title>
		<link>http://www.contentping.com/news-and-blogs/costco-plans-e-commerce-makeover/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=costco-plans-e-commerce-makeover</link>
		<comments>http://www.contentping.com/news-and-blogs/costco-plans-e-commerce-makeover/#comments</comments>
		<pubDate>Wed, 09 May 2012 20:45:11 +0000</pubDate>
		<dc:creator>Trinity Hartman</dc:creator>
				<category><![CDATA[News and Blogs]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[brick and mortar]]></category>
		<category><![CDATA[content merchandising]]></category>
		<category><![CDATA[costco]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online merchandising]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[product detail pages]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=12685</guid>
		<description><![CDATA[Do profitable brick-and-mortar stores need e-commerce? Costco Wholesale thinks so. The country's second-largest retailer has announced plans to overhaul its e-commerce operations, according to a recent report in the Seattle Times. Costco.com already does $2 billion in online sales, but feels like it's falling behind competitors like Amazon and Walmart. "The stakes are very high. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>User-Generated Content&#8217;s Role in Merchandising: Part 1</title>
		<link>http://www.contentping.com/social-commerce-2/user-generated-contents-role-in-merchandising-part1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=user-generated-contents-role-in-merchandising-part1</link>
		<comments>http://www.contentping.com/social-commerce-2/user-generated-contents-role-in-merchandising-part1/#comments</comments>
		<pubDate>Wed, 09 May 2012 16:50:28 +0000</pubDate>
		<dc:creator>Augustin Kendall</dc:creator>
				<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[bazaarvoice]]></category>
		<category><![CDATA[epinions]]></category>
		<category><![CDATA[powerReviews]]></category>
		<category><![CDATA[product reviews]]></category>
		<category><![CDATA[review sites]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[user-generated content]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=11071</guid>
		<description><![CDATA[[This is the second part of our series on user-generated content. Up next: An inside look at the travel site Expedia's process for managing 2.8 million guest reviews.] UGC: The Pioneer of Social Commerce Retailers may not have mastered the art of Facebook selling yet, but social commerce is already here in the form of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Macy&#8217;s Explores the Lure of Themed Content</title>
		<link>http://www.contentping.com/news-and-blogs/macys-explores-the-lure-of-themed-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=macys-explores-the-lure-of-themed-content</link>
		<comments>http://www.contentping.com/news-and-blogs/macys-explores-the-lure-of-themed-content/#comments</comments>
		<pubDate>Tue, 08 May 2012 22:36:40 +0000</pubDate>
		<dc:creator>Breanne Boland</dc:creator>
				<category><![CDATA[News and Blogs]]></category>
		<category><![CDATA[content merchandising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[marketing campaigns]]></category>

		<guid isPermaLink="false">http://www.contentping.com/?p=12671</guid>
		<description><![CDATA[Macy's has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially debuted April 22, mirrors decades-old department store promotions that sought to pull customers in with food, music, and a select set of products tied to a distant land. In Macy's case, that means store-in-store areas [...]]]></description>
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