Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Avoid the Telephone Game with Content Blueprinting
Companies need to devise an internal system for collecting, sharing, and approving product information. This content blueprinting process is an essential part of producing compelling web copy.
Will Amazon Get into the F-Commerce Business?
Facebook has been pegged--by us and many others--as a potential competitor to Amazon. But what if Amazon secures a place in the F-commerce sphere before Facebook has a chance to monetize it?
Email Is Still the Best Way to Share Content Among Consumers and Businesses
Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions, including customer communications, transactional messages and lead generation
Analyzing Customer Review Platforms; Amazon's Example
This analysis looks at Amazon's sophisticated use of customer reviews.
Whats Your Conversation Index? [Infographic]
Customer reviews are not just for beefing up the keyword count on your product pages. Use them to understand more about your customer and improve your product offering and marketing.
Video Boosts Brand Engagment, Site Visits
Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad.
Consumer Insights into Online Video for E-Commerce
A look at the technical aspects of online video for e-commerce.
A Glance Into the Future: Google Glass
Google's mission to collect all of the world's information and make it universally accessible comes a step closer with its augmented reality glasses.
Why Google+ Matters to Business
Google+ is not a social network. It's an SEO machine.