Content Merchandising Roundup #16
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Dell's Damien Cummings: Joining the Swarm
Does Dell plan to expand its group buying service Dell Swarm to the United States? How does Dell Swarm fit into the company's broader social media strategy? We recently caught up with Damien Cummings, Dell's online director for Asia, to answer these questions and more.
Interview with Optify's Anthony Joseph: Google Gets Social
Google's Search Plus Your World (SPYW) has begun adding Google+ information to Google search results. In an effort to figure out what this all means for content merchandisers and companies that sell products online, I turned to Optify VP of Marketing Anthony Joseph.
E-COMMERCE:
Will Amazon Catch Wal-Mart by 2017?
By 2017, Amazon.com Inc. will reach $200 billion in annual sales, which puts it on par with Wal-Mart's projected sales of non-grocery items.
E-Commerce in China Will Grow 20 Percent Annually Through 2016
E-commerce sales in China will reach $356.1 billion in 2016, according to a new online retail forecast for the Asia-Pacific region issued by Forrester Research Inc.
SOCIAL COMMERCE:
Consumers Increasingly Trust Online Reviews
Online reviews from customers win the trust of 70 percent of global consumers in the new Nielsen Global Trust in Advertising Survey. That's a 15 percent increase from four years ago.
Pinterest Is a $7.7 Billion Company
Forbes claims the social media site Pinterest could be worth nearly as much as Twitter and LinkedIn.
