Content Merchandising Roundup #18
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Weekly Content Critique: Popdust Style's Pop-Up Fail
This week's content critique takes a look at a failed attempt to create a celebrity pop-up store.
Curata's Pewan Deshpande: Content Curation
Content curation has become an important social tool used by companies to ignite conversations about their brands.
E-COMMERCE:
Top E-Retailers Struggle With Mobile Commerce
A new Deloitte study shows that top e-retailers still have room to improve the mobile shopping and personalized experiences they provide consumers.
Box It Up: The Rise of Subscription Commerce [Infographic]
Subscription based e-commerce businesses (known as "subcom") are on the rise. In a typical situation, a subcom business will send their subscribers a box full of products on a regular basis. Is subscription commerce a passing fad or here to stay?
Consumers Pay Attention to Online Reviews
A recent study showed that online shoppers' main method of researching a purchase was to visit a marketplace such as Amazon. Almost a third (31 percent) of respondents said that they also read online reviews before making a purchase.
Affluent Males Spend up to $30K Annually Online
It turns out that men outpace women when it comes to spending for luxury items online, according to the iProspect study. Some 19 million males with a household income of more than $100,000 spend twice as much when shopping online compared with their female counterparts.
SOCIAL COMMERCE
It's Official: Facebook IPO to Begin Trading May 18
The social network will issue 337.4 million shares for a price range of $28 to $35 per share.
