Content Merchandising Roundup #19
FROM CONTENT PING:
Weekly Content Critique: Suit Yourself
This week's content critique looks at the underwhelming attempt by Men's Warehouse to convince Millennials it's cool to own a suit.
Expedia's Emily Pearce: User Reviews Rule the Roost
A behind-the-scenes look at how the travel site Expedia manages the 20,000 user reviews they receive each week.
User-Generated Content's Role in Merchandising: Part I
How are retailers keeping up with the demand for user-generated content? And why do so many brands resort to underhanded methods to generate positive reviews of their products?
E-COMMERCE:
Amazon Adds Low-Priced Impulse Buys to Its Product Lineup
Amazon has launched an "Add-on Program" that lets consumers buy single-sized versions of products Amazon normally sells only in larger quantities. The e-tailer describes the program as a way to offer low-priced items--mostly in the food and personal care categories--that would otherwise cost too much to ship on their own.
Fewer Stores, More Digital Shoppers
Chain retailers have stopped expanding their store count in favor of focusing on their e-commerce operations.
Single-Channel Focus Drives Growth
Led by Amazon, web-only retailers grew their combined web sales 31.8 percent to $73.39 billion in 2011 from $55.68 billion in 2010.
