Content Merchandising Roundup #21
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Piehead's Cassandra Moore: Creating Multichannel Content
Cassandra Moore explains how shareable and consistent content helps create a smooth multichannel shopping experience.
E-COMMERCE:
Best Buy Will Keep Shrinking Stores to Grow Online
Best Buy interim CEO Mike Mikan told Wall Street analysts this week that Best Buy is no longer as relevant to customers with its current business model, and will continue to emphasize e-commerce and smaller stores to reshape its future.
Bazaarvoice will buy PowerReviews
The deal will unite the two dominant providers of ratings-and-reviews technology to online retailers. Bazaarvoice will pay about $152 million. The companies expect the deal to close by late July.
Activists Pressure Amazon Into Change of Heart
Amazon has given up its membership in a conservative business group and pledged to improve warehouse conditions following pressure from activist organizations.
