Content Merchandising Roundup #24
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Spearfishers, Netcasters, and Product Pages
How to create product pages that draw in two very different types of online shoppers.
Weekly Content Critique: Calling (Kate) Spade a Spade
A look at kate spade's site left our critic underwhelmed by the integration of editorial content into the retail site.
E-COMMERCE NEWS:
Is Presentation More Important Than Content Itself?
Content is key, of course, but if your beautiful, robust content is displayed as an endless paragraph in a dry, hard-to-navigate design, all your hard work can go to waste. Search Engine Land advocates infographics, information-packed videos, and other bells and whistles.
End of the Road? Travel Books to Go Digital
In the wake of Zagat's retreat from print, AA (the UK's version of AAA), another provider of premium guidebook content, begins to move its guides from book form to digital media.
Shopping Takes to the Streets
Walmart is not the only store sending out QR code-enabled mobile stores on the streets of large cities. In February, online grocer Peapod brought virtual grocery shelves to the commuter platforms of Philadelphia. The retailers found that "90 percent of consumers who scanned [during the campaign] returned to Peapod to shop and order again."
Nordstrom Expanding Through Rack Stores, Online
Nordstrom realizes that sticking with what worked in the past is no longer an option.
SOCIAL COMMERCE NEWS:
Facebook Makes Another Mobile Push
Facebook is launching an app center that will be available on the Facebook app as well as its mobile site on both iPhone and Android. This announcement comes in the same week Facebook unveiled mobile-only ad options.
Why the World's Most Perfect News Tweet Is Kind of Boring
A study from UCLA and Hewlett-Packard's HP Labs has identified the intersection of source, subject, celebrity, and tone that combine to make the perfect, most popular news story Tweet -- even if the product is a little dry.
Yelp Serves Restaurant Reviews to Microsoft's Bing
Now, when you search a restaurant on Bing, several relevant Yelp reviews will appear near the top of the results page. This alliance is a reaction to Google having teamed up with Zagat to do the same thing.
MOBILE COMMERCE NEWS:
Mobile Redesigns Spark Sales
Crutchfield's new mobile site has netted them a 181 percent increase in sales since it launched in August 2011. The redesign of their mobile site focused on better organized page content, easy navigation, and a few key features from their traditional e-commerce site. They are now utilizing lessons learned from their mobile site to revamp portions of their primary site.
