Content Merchandising Roundup #25
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Spearfishers, Netcasters, and Social Media
Content merchandisers need to develop strategies for connecting with consumers who log on to social media in search of information and inspiration.
E-COMMERCE NEWS:
Phishing Attacks Hit Harder at Retail Sites
A recent report by Anti-Phishing Working Group states that online retail was the second-most attacked sector behind financial services in phishing schemes. When it comes to your person info, obey Gandalf: keep it secret, keep it safe.
11 Ways to Bore the Boots Off Your Readers
Pointlessly long sentences, too-complicated topics, a cold-hearted tone - which of these crimes against readability are you committing?
An Australian E-Retailer Says Get a New Browser or Pay Up
Australian consumer electronics retailer Kogan.com has added a 6.8 percent surcharge for purchases made via Internet Explorer 7, which will pay for the extra developer time needed to keep their site usable via the six-year-old browser.
SOCIAL COMMERCE NEWS:
Brands Boost Revenue with SMS
SMS is still a viable marketing tool in this era of mobile web. Digiday provides a couple of examples of SMS programs successful at increasing conversions and driving consumers to social media.
MOBILE COMMERCE NEWS:
With Surface, Microsoft Charts a New Path
Microsoft is making a tablet that will run their new Windows 8 operating system. Will the tablet succeed in shifting the Windows/Mac balance of power?
