Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Spearfishers, Netcasters, and Social Media
Content merchandisers need to develop strategies for connecting with consumers who log on to social media in search of information and inspiration.
Phishing Attacks Hit Harder at Retail Sites
A recent report by Anti-Phishing Working Group states that online retail was the second-most attacked sector behind financial services in phishing schemes. When it comes to your person info, obey Gandalf: keep it secret, keep it safe.
11 Ways to Bore the Boots Off Your Readers
Pointlessly long sentences, too-complicated topics, a cold-hearted tone - which of these crimes against readability are you committing?
An Australian E-Retailer Says Get a New Browser or Pay Up
Australian consumer electronics retailer Kogan.com has added a 6.8 percent surcharge for purchases made via Internet Explorer 7, which will pay for the extra developer time needed to keep their site usable via the six-year-old browser.
SOCIAL COMMERCE NEWS:
Brands Boost Revenue with SMS
SMS is still a viable marketing tool in this era of mobile web. Digiday provides a couple of examples of SMS programs successful at increasing conversions and driving consumers to social media.
MOBILE COMMERCE NEWS:
With Surface, Microsoft Charts a New Path
Microsoft is making a tablet that will run their new Windows 8 operating system. Will the tablet succeed in shifting the Windows/Mac balance of power?