Content Merchandising Roundup #26
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Retailers Race to Keep Up with Smartphonatics
Will supplying salespeople with tablets help them better serve smartphone-addicted shoppers?
E-COMMERCE NEWS:
10 Tips for Customer Self-Serve
GetElastic offers suggestions for navigation, search, and other elements of webpage organization that are often neglected--to the consternation of customers.
Design Dos and Dont's That Enhance Your Content Marketing
This list of tips and admonitions about page design offers valuable reminders for the entire process of content creation. Content shouldn't overwhelm the design. Images should hint at potential benefits. And the list goes on.
E-Commerce Spend by Over-50s Up
According to a recent study, the number of e-commerce purchases made by shoppers over 50 has increased by 25 percent since 2010.
SOCIAL COMMERCE NEWS:
Sorry Marketers, You're Doing Twitter Wrong
Bitter with Twitter? A study from Buddy Media says brands tweet too much during the week, don't use enough hashtags, and don't tweet at the right times during the day. Want more retweets? Just ask. Your retweet rate increases 12 to 23 times by including "RT" or "retweet" in your tweet.
The Complete Social Media Sizing Cheat Sheet
Simplify your social media tasks with this reference guide on image and text sizing for Facebook, Pinterest, Twitter and Google+.
SEO News:
Multi-Dimensional Content is the Rightful King of SEO
Keywords are important, but your site needs to provide engaging content that is supported by images, video, news, and social content.
Could DuckDuckGo Be The Biggest Long-Term Threat To Google?
Does Google have a new foe? DuckDuckGo has seen their search traffic grow 227 percent in the past three months and may have what it takes to compete with Google in the long term.
Content Creation for SEO Success
This infographic explains how good content drives search engine optimization.
