Content Merchandising Roundup #28

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.

FROM CONTENT PING:

The SanDisk Product Page: A Showcase for Uncluttered Design
SanDisk's Amazon product page for the Sansa Clip Zip shows an effective design that avoids visual clutter.

Content Critique: BookBook for iPhone
Twelve South produced a clean, easy-to-navigate product page that Apple afficionados will love.

E-COMMERCE NEWS:

Is There Really a Market for Cross-Platform Recommendation Engines?
Intra-database recommendation algorithms are used by companies such as Amazon to suggest other products you might be interested in buying. Now, two companies are expanding this concept to cross-platform content recommendation that encompasses many sources including Netflix, iTunes, and Facebook's Open Graph.

Create Merchandising Magic with Product Badges
Econsultancy.com offers a handy infographic illuminating the benefits--to the customer and to conversion rates--of product badges.

Can a Publisher Use Crowdfunding to Replace Ads?
Is online advertising a dying form of revenue? Seattle-based web-comic Penny Arcade is seeking to crowdsource a year's worth of revenue to make the website ad-free. Could the era of low-efficiency, high-visibility online ads may be on the decline? Hope so.

SOCIAL COMMERCE NEWS:

Marketers Lessen Focus on Facebook
Earlier this year, 16 percent of marketers said they spent equal amounts of time on Facebook and the rest of the web. That's down to 4 percent just 3 months later, according to a new study.

74 Percent Of B2B Content Marketing Is Done On Social Media [INFOGRAPHIC]
An infographic at MediaBistro.com explores the methods of B2B content marketing - and how rich, unique content ties into it.

SEO NEWS:

Where Good Content Goes Wrong
Not feeling the love from Google for what you believe is great content? Here are some tips for avoiding content that is overly commercial, one-sided, and obscure.


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ABOUT THE AUTHOR

Trinity Hartman

A former cheesehead, Trinity’s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011 and currently acts as Content Ping’s Iron Lady.