Content Merchandising Roundup #29
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Managing Duplicate Content in an SEO World
You know better than Google and Bing which version of your content should show up in search results. So take the initiative to address duplicate content.
E-COMMERCE NEWS:
Sales on EBay Jump 10 Percent
EBay's sales jumped 10 percent in Q2 of this year. One major reason? Mobile commerce. Also, the e-commerce company continued its shift away from an auction format to a sales platform fit for mid- and large-size retailers.
Are QR Codes Savable?
A handful of big brands explain how they use QR Codes. From Nissan: "We find QR codes are a valuable source of information that our customers use at our stores to better understand the features, advantages and benefits of our cars."
Magic Mike's Guide to Seducing Your Audience
Apparently Magic Mike can teach marketers a lot about "seducing an audience," such as how to get their attention and provide great content.
SOCIAL COMMERCE NEWS:
Facebook Growth May Have Hit a Wall
The number of users on Facebook fell by 1.1 percent as the company faces difficulties in adding new users across various markets. As the article opines, "Facebook doesn't want to drive away users, but brands are also increasingly challenged on how to market and advertise on the social network."
MOBILE COMMERCE NEWS:
Mobile Commerce Growing in France
In France, 90 percent of shoppers are using the Internet to research products before buying online or offline. Of particular note, Amazon tops the list of 10 leading e-commerce providers in France, with 43 percent of online shoppers buying via the site at least once within the past six months.
A New Marketing Service Makes Store Circulars Mobile
As stores continue to explore ways to integrate the shopping experience with mobile devices, a new marketing service brings store advertisements and offers right to the consumer's phone.
