Content Merchandising Roundup #30
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Stick, Drive, Convert: Is Content Still King?
content26 COO Mark White discusses whether the "content is king" adage still holds true for companies looking to create content for products sold online.
Stick, Drive, Convert: Just Do It!
content26 COO Mark White explains why slogans, Super Bowl ads, and email campaigns alone won't get shoppers to hit the buy button.
E-COMMERCE NEWS:
Amazon Gets Creative in London
Amazon has announced it will base its growing digital media section in London to take advantage of the local tech talent. Amazon currently competes with iTunes and Netflix in the UK with its digital content subsidiaries PushButton and LoveFilm.
SEO NEWS:
'Do Not Track' the End of Targeted Ads?
Internet Explorer 10 and Apple's newest Safari both include a "Do Not Track" feature, prompting the question of whether this will bring about the end of creepy targeted ads.
Google Panda Alert
In a continuing effort to "provide high quality search results," Google has refreshed the new Panda algorithm with tweaked criteria for ranking search results. Google says the change will have an impact on less than 1 percent of websites.
