Content Merchandising Roundup #31
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Stick, Drive, Convert: Designing Product Pages that Sell
content26 COO Mark White provides examples of compelling, product-centric content. These are the types of product pages that convert browsers into buyers.
Stick, Drive, Convert: Your Product, Front and Center
Effective product pages avoid market-speak to focus on the features and benefits of the product you are trying to sell.
E-COMMERCE NEWS:
Amazon Reinforces Its Support of New Online Sales Tax Rules
Amazon supports the Marketplace Fairness Act of 2011, a US Senate bill which would require online retailers who exceed a revenue threshold to collect and remit state sales tax on online purchases in all states, regardless of where the company has physical operations.
To Build Consumer Trust, Reviews Are the Key
A survey of US adults conducted by About.com found that 84 percent of respondents felt that brands needed to prove themselves trustworthy before they would interact with them. Primary trust elements include the ability to see reviews on social networks and useful mobile content.
SOCIAL COMMERCE NEWS:
Bing Lets Shoppers Tag Their Friends
The search engine has added a feature that allows consumers to tag up to five Facebook friends when shopping online. The move aims to help shoppers "effortlessly tap into the collective wisdom of [their] social network, and get input from your friends who are in the know," according to Bing.
Life on Demand Study Reveals New Social Norms
Visual imagery is a key part of social media, according to a Perfomics study. The survey shows that 44 percent of people are most likely to interact with branded content that contains images.
MOBILE COMMERCE NEWS:
M-Commerce to Account for 24.4 Percent of Overall E-Commerce by 2017
ABI Research forecasts that five years from now, mobile purchases will make up a quarter of e-commerce revenues. While smartphones are driving much of the development, the article also notes that traditional brick-and-mortar retailers are "implementing multi-channel strategies in the face of increasing competition from Internet-based vendors."
