Content Merchandising Roundup #32
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
WOMMA's Suzanne Fanning: "Likes" Are Not Enough
An interview with WOMMA president Suzanne Fanning on why word-of-mouth marketing is so important for companies selling products online.
E-COMMERCE NEWS:
8 Rules of A/B Testing
Knowing that your web metrics are changing is not nearly as beneficial as knowing why they're changing. Here, Search Engine Watch expounds on the benefits of A/B testing.
55% of Shoppers Abandon Carts Due to Shipping Costs
With e-commerce, shopping cart abandonment can be caused by a plethora of possibilities. This infographic details the many ways shipping charges and details can send customers packing and how you can avoid these pitfalls.
Amazon, Apple Cork Security Holes
Wired writer Mat Honan watched his entire digital life, including all the pictures of his daughter's first year, disappear in front of him. Hackers exploited his linked Amazon and Apple accounts and a variety of other information that's easily available. Both companies have since made security changes.
MOBILE COMMERCE NEWS:
Google Points Consumers Toward Mobile-Optimized Sites
One top annoyance for smartphone users is clicking on websites that are not optimized for the small screen. To that end, Google is testing a new feature that marks mobile versions of sites with a small phone icon in search results.
20 Things That Could Be Slowing Your Website Down
With the rise of m-commerce, a site's loading time has never been more important, especially since more than half of consumers will ditch a site that takes more than three seconds to load. Econsultancy looks at 20 surprise causes of site-load lag, from social networking buttons to a variety of deeply technical and deeply important sources of problems.
