Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
Buy.com: A Merchant-Centric Approach to E-Commerce
Can Rakuten Buy.com's merchant-centric model help it successfully compete with traditional e-commerce companies?
Buy.com's Bernard Luthi: "We Empower Merchants"
Rakuten Buy.com's head of marketing talks to us about the company's readiness to take on competitors like Amazon.
Buy.com Infographic: How We Shop
What types of products are sold on Buy.com? When are people shopping? This infographic breaks down the major categories as well as the shopping habits of Buy.com users in the United States.
E-Commerce Optimization Report
Mac users buy more than their PC counterparts when it comes to online sales, and e-mail trumps both social and search traffic when it comes to conversion rates.
Shopper Alert: Price May Drop for You Alone
The New York Times reports that grocery stores are starting to use all that data they get from store cards to offer personalized deals based on shopper behavior. Most consumers seem willing to give up some privacy in exchange for low prices.
The Three Ps of Cross-Selling in the Cart
The debate over cross-selling in the shopping cart continues. Some think it's too pushy, others see it as an opportunity to keep customers engaged. GetElastic shares the "3 Ps" of cross-selling that they feel are important to consider when upselling: Presentation, Population, and Persuasion.
The Real Value of a Facebook "Like"
Facebook Likes are, in fact, valuable. Best Buy found that someone who "Likes" them on Facebook will spend $200 more per year and is much more likely to recommend the store to a friend or relative. Similar results were seen across three other brands.
Major Changes at Toys R Us Boost M-Commerce Site Performance
Toys R Us implemented design changes which helped vastly improve its mobile page load times.
How-To Make How-To Videos: An Eager Audience Awaits Your Skills and Knowledge
ReelSEO shares some insight on "how-to" videos, which are insanely popular. ReelSEO's take: provide educational videos that sell a category rather than a product, trusting the consumer to make the right decision.