Like a discerning bachelorette, Google values utmost class and trustworthiness when deciding your site's standing in the vitally important search engine results page. Way back in 2008, Michael Graywolf of Wolf-Howl.com was already stressing the trust-generating quality of strong, relevant content. Throughout the past couple of years, particularly with the recent Panda update, Google has become increasingly zealous in its standards, thus furthering the need for businesses to win its love through genuine strength of character (that is, relevant and unique content), as opposed to smoke-and-mirrors techniques.
Read the full story at wolf-howl.com
That said, other aspects of SEO continue to play a vital role. Linda Bustos at Get Elastic has made a list of recent Google changes that may have an effect on your e-commerce site, particularly if you have paid for top spot in a search results page. Are those results becoming less readable at the expense of adword inclusion? You be the judge. Also of interest is the Site Speed Report page in the revamped Google Analytics (version 5). The most important news may be for anyone who has video embedded in their site. We’ll have more on that tomorrow.
Read the full story at getelastic.com
And speaking of Google Analytics, Samir Balwani at SearchEngineWatch has made a nifty tutorial explaining how to track exactly how much attention comes your way from the increasing integration of social media into e-commerce. A valuable tutorial? Be sure to check out the comments.
Read the full story at searchenginewatch.com
According to Lee Odden over at TopRankBlog.com, content marketing and content merchandising have experienced "an explosion" of attention over the past year as a result of their undeniable influence. Odden goes on to provide a substantial list of content vehicles--many of which go unobserved--through which one can generate serious results.
Read the full story at toprankblog.com