SEO Book recently discussed some ways to enhance what exactly appears when your page shows up on a search engine results page (SERP). Of particular importance is the meta description, which is the text underneath the (meta) title. Any space you have the good fortune to occupy on a SERP should be considered valuable real estate, so it's vital to make sure you have robust, informative meta descriptions that exhaust Google's character-count limit.
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Everyone knows keywords are one of the principal elements of SEO, but not everyone knows exactly how to harness their awesome power. Erez Barak at SearchEngineWatch created a short menu of methods for ensuring you make the most of keywords. For best results, control your brand name, use keyword-suggestion tools, and, like Sun Tzu would say, study your enemy (that is, competitors).
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Electronics colossus Best Buy reported on their first-quarter earnings today--the report is just the latest of thousands to indicate that "the times they are a-changin'." For the fourth straight quarter, in-store sales dropped. However, online sales rose a healthy 12 percent.
Read the full story at online.wsj.com
While Facebook "Likes" have an undetermined role in Google's rankings, one thing is sure: Facebook does affect your SEO performance. Matt Peters, SEOmoz's data scientist, found that the number of Facebook shares of a website was the most strongly correlated with search rankings. He determines that Google is not looking specifically at Facebook shares, but at common factors, such as links and quality content. This is a graphic you can't miss.
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Bill Siwicki of Internet Retailer breaks down a recent comScore analysis and discovers the majority of mobile shoppers are between the ages of 18 and 34. Mobile shoppers also tend to be more affluent, with 27 percent making more than $100,000 per year.
Read the full story at internetretailer.com
At a sneak-attack Google event titled "Inside Search," blogged live yesterday by Danny Sullivan of Search Engine Land, the search giant announced an expansion of its Voice Search to more media sources and the beginning of Instant Pages. Instant Pages will preload the top search result as it is displaying them, saving you between 3 and 5 seconds on an average search.
Read the full story at searchengineland.com