On Facebook, Brands Want to Get Nosy
You need to know your customer if you want to sell effectively.
If you were a sporting goods retailer, it would be helpful to know if your 245,000 Facebook fans were skiers or snowboarders. Even better, you'd want to identify the snowboarders so that you could alert them to the newest shipment of Burton boards.
Unfortunately (or fortunately, if you're the type to worry about privacy) such software does not exist. Yet.
But that hasn't stopped AdAge.com from dreaming of a day when they can "build personal relationships in social media." Marketers would love to be able to develop rich data profiles for social consumers.
I have to admit being creeped out by this post. But it's hardly a stretch to image that brands we like will mine our Facebook posts and social media profiles to deliver targeted advertising.
You can read more at adage.com.
