Will Twitter save social commerce?
BuyReply, a tweet-to-buy system, launched this week. The startup enables Twitter users to buy products seen in advertisements.
How does it work? Registered BuyReply users are prompted to tweet or email a short code they see displayed on a product they want to buy. A virtual wallet completes the transaction. If the user needs more information, BuyReply sends a link to a mobile site. Ralph Lauren and Guess have reportedly already signed up in hopes that the system will send their products viral.
"No one has monetised Twitter yet," BuyReply founder Brad Lindenberg was quoted saying in Marketing magazine. "But we think we have. We use open technology that everyone has, no apps and you can buy in three seconds over the television."
Read more about tweet-to-buy at marketingmag.com.au.