Weekly Ping: Content Merchandising Roundup #3
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
E-COMMERCE NEWS:
Weekly Content Critique: Samsung HDTV
Our weekly content critique takes a look at B&H's user-friendly product page for an HDTV.
Target Rolls Out Niche Merchandising Strategy
Target's latest effort to diversify its offerings is called The Shops, which will debut on Target.com and in stores May 6.
Online Shoppers are Rooting for the Little Guy
Small online retailers are encouraging customers to think of them as the digital version of a mom-and-pop shop facing off against Walmart: If you can't shop close to home, at least shop small.
Best Practices for Creating Product Videos
Advice to help merchants who are still struggling to determine how to best use video on their product pages.
SOCIAL COMMERCE NEWS:
New Rules of Shopper Engagement
Examples from the National Retail Federation Convention of innovative ways companies are using Social Media for word-of-mouth advertising.
E-retailers' Facebook Pages Produced Few Holiday Sales
E-retailers that expected their Facebook fan pages to be a fount of sales during the holiday season were likely disappointed. The vast majority—91.4 percent—of 1,000 online holiday shoppers surveyed by Baynote Inc. purchased nothing from an e-retailer's Facebook fan page.
Why Google+ Just Became More Important for Retailers
Advice to retailers to help them take advantage of Google's new social search feature.
