This series explains how syndication works and offers an in-depth discussion of syndication's most valuable benefits and biggest challenges.
User-generated content is almost as influential as recommendations from friends and family. This series on UGC takes a look at how reviews are generated and how they fit into content merchandising.
In this series, content26 co-founder Mark White explains three imperatives of e-commerce content creation: Stick, Drive, Convert. Understanding the basic tenants of Stick, Drive, Convert is essential for producing compelling, cost-effective online content.
Online shoppers are constantly on the hunt for product information and retailers had better make sure their product pages deliver. This series dissects the various parts of an online product page and provides tips for creating effective, shopper-centric content.