“Mobile is a Hurricane”
Want to succeed in e-commerce? Focus on what customers will always want: fast delivery, low prices, and a wide range of products. That was the advice of Sebastian Gunningham, Amazon's senior vice president of seller services. Gunningham also noted that mobile devices will continue to change how people shop. "Mobile is a hurricane in the shopping world," Gunningham said in an interview at ChannelAdvisor's annual Catalyst conference. "The amount of...read more >>
Content Merchandising Roundup #69
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Elaine McVicar: Think of Your Customers First Elaine McVicar talks about the multi-screen world and why it's hazardous to design separate mobile and desktop sites in e-commerce. Amazon Droops Following Profit-Light Q1 Report Amazon's sales grew in the first quarter of 2013, but lower profits have...read more >>
Content Merchandising Roundup #66
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Brian Casel: Content First, Layout Second The web designer talks with Content Ping about responsive design and why content needs to be first priority in web design. Letting Chunks Launch Your Products Content26 co-founder Mark White explains how companies can make product pages more versatile by...read more >>
Content Merchandising Roundup #65
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. The Challenge of Aligning Your Product Launch Content Needs Content26 President Mark White lays out the drawbacks of storing content in a non-modular format--and the benefits that come from tagging content. Amazon is the Most-Visited Online Retailer in Europe According to a new comScore report,...read more >>
Walmart Continues to Pursue E-Commerce Success
The retail chain Walmart continues to look for ways to increase its revenues from e-commerce. The company recently announced that it will install lockers in stores that customers can use to pick up online orders. Amazon and Google have recently launched their own locker test initiatives as well. Walmart.com also debuted a new homepage that makes it easy to shop online, research products, and track down store information. Additionally, the retailer...read more >>
Content Merchandising Roundup #64
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Building the Future of Content One Chunk at a Time Mark White, co-founder of content26, uses the book Content Everywhere as a springboard for discussing how to efficiently produce multichannel content. RIP Smartphone? Big Data may want you to believe tablets are displacing smartphones in e-commerce,...read more >>
Content Merchandising Roundup #63
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. New Item Setup: Making It Work [webinar recording] In this webinar, learn how to use New Item Setup to quickly launch products on sites such as Amazon, Walmart, Home Depot, and more. What You Can Learn from Amazon A look at why Amazon topped the customer satisfaction index for the fourth year...read more >>
Will Google Create New Opportunities for Retailers?
Rumors have begun circulating that Google will begin taking orders for retail chains. The chains will then fulfill the online orders from their brick-and-mortar stores, in some cases offering same-day delivery. Internet Retailer's Don Davis calls this an "anti-Amazon strategy." "Stores know they are losing sales to Amazon, and fear they will lose even more now that most consumers enter stores with access to Amazon.com and other online retail sites...read more >>
Can Google Unseat Amazon in E-Commerce?
Retail companies and Google have started working in concert to supplant Amazon's hold on consumers. Inkling, an e-book startup, has tackled the Kindle business by creating layout specifically for mobile devices--and for good SEO results. Inkling divides books into cards, small pieces of book chapters, and gives each card its own URL. Inkling's founder believes this design will help Inkling show up first in search results, giving consumers an appealing...read more >>
New Content26 Service Accelerates Product Launches
We're excited to announce that we can now take care of all your New Item Setup needs. We decided to offer this service after seeing the problems our clients were having with this basic, yet crucial, aspect of content merchandising. New Item Setup refers to the spreadsheets each vendor is required to fill out prior to listing new products on retail sites such as Amazon, Walmart, and Home Depot. That's right, we'll take on those big ugly spreadsheets...read more >>