Content Merchandising Roundup #45
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Free Webinar: Rules for Creating Effective Multichannel Product Pages This webinar will offer practical advice on how to create product detail page content that capitalizes on the strengths of each retailer's platform. The Economics Behind the 'New Normal' of Holiday Shopping The National...read more >>
Content Merchandising Roundup #38
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The World of Content Marketing [Infographic] This chart provides a visual guide to the complex world of content marketing. India Won't Allow E-Commerce by Foreign Retail Companies India is shutting the door on foreign e-commerce and embracing home-grown tech. A new law requires any e-commerce...read more >>
Content Merchandising Roundup #32
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. WOMMA's Suzanne Fanning: "Likes" Are Not Enough An interview with WOMMA president Suzanne Fanning on why word-of-mouth marketing is so important for companies selling products online. 8 Rules of A/B Testing Knowing that your web metrics are changing is not nearly as beneficial as knowing...read more >>
Content Merchandising Roundup #30
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Stick, Drive, Convert: Is Content Still King? content26 COO Mark White discusses whether the "content is king" adage still holds true for companies looking to create content for products sold online. Stick, Drive, Convert: Just Do It! content26 COO Mark White explains why slogans, Super...read more >>
Amazon Smartphone Would Simplify M-Commerce
Amazon reportedly wants a smartphone to call its own. Daily Deal Media reported that Amazon's goal is to bring a smartphone to market in early 2013 that would "essentially serve as an extension of the Amazon Kindle Fire" tablet. The Kindle Fire is designed to make it incredibly easy to make purchases from Amazon (surprise, surprise) and the phone would do likewise. "The device is cloaked in mystery in many ways," business analyst Mike Randazzo told...read more >>
Content Critique: BookBook for iPhone
PC users: If you're having a good day, read on. If not, you may want to skip this post. Today's product page is from Twelve South, a company that loves Apple like Internet loves cat memes. In its own words: "We are here to please the true Mac fan because the best computers in the world deserve the best accessories in the world." Because I own an iPhone, I am officially qualified to evaluate the BookBook product page. And I must say, Twelve South certainly...read more >>
Retailers Race to Keep Up with Smartphonatics
Pop quiz, hotshot: What's a smartphonatic? A. A person who's both smart and hooked on phonics B. The name of an obscure 70s Motown group C. Someone who changes their shopping, financial, and payment behavior as a result of owning a smartphone As much as I'd like to say the answer is B, in truth, it's C. And smartphonatics have the attention of retailers. Why? Because smartphonatics love to shop. "Mobile shoppers make a purchase 59 percent more often...read more >>
The Fix Is In: Sony and Samsung Implement Price Protection
Nothing better illustrates the squeeze e-commerce has put on manufacturers than the recent introduction of UPP. No, this is not a defunct cable TV network from the 1990s known for showing mediocre Star Trek spinoffs and teen dramas (that would be UPN). I’m talking about unilateral pricing policy, a draconian pricing initiative instituted by electronics manufacturers such as Sony, Samsung, LG, Panasonic, and Pentax. In a nutshell, UPP prevents...read more >>
The iPad 3 Hype: Good for Online Retailers
If the date March 7th doesn't spark a little bit of full-toothed glee for you, you may not be a sell-my-car-to-buy-a-Mac-product consumer. That's cool. I wouldn't hold it against you. But if the date March 7th--the day of the iPad 3 release--doesn't at least give you a it's-happening-again feeling, you may need to take a good look at your mobile strategy, according to Mike Randazzo. In an interview with Daily Deal Media, Randazzo explained why he...read more >>
Are Platforms Driving Content?
There are many, many quotes, stories, and the like you may (probably) have read about Steve Jobs in the past five days. Don't stop reading; this is not another one. This is a quote of a quote, posted on Mashable, that points at the relationship between content and platform (and how Jobs influenced it). From Adam Cahan, Yahoo media products vice president: "In my mind, Steve Jobs represents a seismic shift from content to product. It’s hard...read more >>