Content Merchandising Roundup #55

Posted by on January 18, 2013 · Leave a Comment 

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Product Comparison Charts: The Power to Choose This infographic explains how a product comparison chart can improve the design and usability of your product-detail page. Shopzilla Partners with Google Shopping Starting next week, Shopzilla's merchant listings will be featured on Google Shopping. India's...read more >>

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User-Generated Content’s Role in Merchandising: Part 1

Posted by on October 11, 2012 · Leave a Comment 

Retailers may not have mastered the art of Facebook selling yet, but social commerce is already here in the form of Amazon's Vine Program, assorted functions like wish lists, recommendations, ratings/reviews, and forums, Epinions, and Buzzillions, which all rely on user-generated content. Consider some early definitions of the term: "Social input in online shopping services [that] augments the experience" (from Steve Rubel) and "Creating places...read more >>

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User-Generated Content’s Role in Merchandising: Part 2

Posted by on October 11, 2012 · 1 Comment 

In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence in e-commerce. There are plenty of reasons to seek out authentic reviews other than, well, ethical business practices. Though it comes from consumers, not companies, UGC can be integrated into merchandising both as a complement to brand content and as a tool to inform that content. Product reviews also lend themselves to e-commerce's...read more >>

Posted in: Content Development, SEO, Social Commerce, User Generated Content Series ·
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Content Merchandising Roundup #21

Posted by on May 25, 2012 · Leave a Comment 

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Piehead's Cassandra Moore: Creating Multichannel Content Cassandra Moore explains how shareable and consistent content helps create a smooth multichannel shopping experience. E-COMMERCE: Best Buy Will Keep Shrinking Stores to Grow Online Best Buy interim CEO Mike Mikan...read more >>

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