Content Merchandising Roundup #64

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Building the Future of Content One Chunk at a Time Mark White, co-founder of content26, uses the book Content Everywhere as a springboard for discussing how to efficiently produce multichannel content. RIP Smartphone? Big Data may want you to believe tablets are displacing smartphones in e-commerce,...read more >>

Content Merchandising Roundup #60

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Apply Online to Become a Content26 Writer Writing is the heart of our work, which is why we recently launched an online resource for writers interested in freelancing for us. Get Ready for OfficeDepotMax Office Depot has announced it will buy OfficeMax for $1.17 billion. Google May Set Up Shop...read more >>

Content Merchandising Roundup #49

Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Happy reading. No More Stupid Scam Ads Say good riddance to spammy banner ads? Ad firms such as OneSpot have realized that it's easier to attract customers with great content. Oops! Best Buy and Target Stumble with Amazon Price Match Target and Best Buy, who are attempting to compete with Amazon on pricing, should focus on the strengths...read more >>

Best Buy Tests Upscale Approach

Retailers (both online and traditional) have been known to shamelessly chase after Henry consumers: high earner, not rich yet. The electronics chain Best Buy has entered the race with its "connected store." The format is Apple inspired, with a tech support bar and employees prepared to advise consumers on setting up home theater systems and choosing high-end appliances. Though Best Buy's CEO named showrooming as a primary concern, the connected store...read more >>

The Fix Is In: Sony and Samsung Implement Price Protection

Nothing better illustrates the squeeze e-commerce has put on manufacturers than the recent introduction of UPP. No, this is not a defunct cable TV network from the 1990s known for showing mediocre Star Trek spinoffs and teen dramas (that would be UPN). I’m talking about unilateral pricing policy, a draconian pricing initiative instituted by electronics manufacturers such as Sony, Samsung, LG, Panasonic, and Pentax. In a nutshell, UPP prevents...read more >>

Content Merchandising Roundup #21

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Piehead's Cassandra Moore: Creating Multichannel Content Cassandra Moore explains how shareable and consistent content helps create a smooth multichannel shopping experience. E-COMMERCE: Best Buy Will Keep Shrinking Stores to Grow Online Best Buy interim CEO Mike Mikan...read more >>

Showdown: Best Buy vs. Amazon and How the Brick-and-Mortar Can Still Win

While we may not yet be in the age of robots that clean up our messes or retina-engaged advertising, there's no denying that technology is changing our lives, especially the way we shop. And nothing seems to be more primed for rapid change than the intersection of e-commerce, mobile, and physical storefronts. Mobile and e-commerce continue to thrive and morph, but as my colleague Will said about those brick-and-mortar shops: "It's all doomed (I'm...read more >>

What’s in the Box, Mr. Brown?

Increasing consumer confidence is one of the primary objectives you should strive for when developing product detail content. There's no question that the more confident the consumer is, the more likely she or he is to convert. As miniscule as it might seem, a good place to start in increasing consumer confidence is with your packaging contents' content (like Amazon's "What's in the Box" content.) [This post is part our ongoing series, The Art and...read more >>

More Meta Data, Keyword Suggestions, and Online Growth

SEO Book recently discussed some ways to enhance what exactly appears when your page shows up on a search engine results page (SERP). Of particular importance is the meta description, which is the text underneath the (meta) title. Any space you have the good fortune to occupy on a SERP should be considered valuable real estate, so it's vital to make sure you have robust, informative meta descriptions that exhaust Google's character-count limit. Everyone...read more >>