What Should Your Brand Site Do for You?

After years of concentrating on the effects of social media on conversion, it may be time for companies to take a closer look at their own .com sites. At eMarketer, a new report dives into the particular benefits a brand site can bring to a company's online representation. Although brand sites traditionally get fairly low numbers of views compared to more diverse online retailers, customers who explore the content offered there spend 37 percent more...read more >>

Direct Sales Are Up, but Social Commerce Isn’t

Social commerce. The term tallies as many hits as "Super Tuesday" on Google--which is not surprising, since both are rife with the potential to change the public landscape as we know it over the next few years. As eMarketer reported today, consumer goods companies are moving away from the traditional selling model of going through a retailer and are selling directly to consumers via multiple channels, including social media. Whatever the causal relationship...read more >>

Weekly Content Critique: Clorox Wipes

Apropos of last month's horror movie-inspired bloodbath theme, I investigated Clorox's website this week. The company is taking content seriously, as well as consumer engagement. (A cleaning advisor, classrooms, fun & games, AND blogs? If they were selling an addictive substance, we could accuse them of trying to seduce the children. The nerdy, good children.) This product page for Clorox Wipes differs from others so far because it is not designed...read more >>