Content Merchandising Roundup #74
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Salsify’s Rob Gonzalez: Taking a Collaborative Approach to Product Information Our interview with the co-founder of Salsify, a software startup which has created a cloud-based tool that allows manufacturers to collaboratively edit and publish product information. Online Retailers Dabble in...read more >>
Will Google Create New Opportunities for Retailers?
Rumors have begun circulating that Google will begin taking orders for retail chains. The chains will then fulfill the online orders from their brick-and-mortar stores, in some cases offering same-day delivery. Internet Retailer's Don Davis calls this an "anti-Amazon strategy." "Stores know they are losing sales to Amazon, and fear they will lose even more now that most consumers enter stores with access to Amazon.com and other online retail sites...read more >>
Etsy Scores Allies in the Brick-and-Mortar World
Etsy has set itself apart from the rest of the e-commerce world by offering up one-of-a-kind treasures such as handmade jewelry and vintage toys. The online marketplace has about 850,000 sellers and reported $895 million in sales last year. Etsy also strives to help its sellers to bridge the online and offline worlds. Etsy-branded craft fairs bring together shoppers and sellers. More recently, the department store Nordstrom and the furniture chain...read more >>
Content Merchandising Roundup #60
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Apply Online to Become a Content26 Writer Writing is the heart of our work, which is why we recently launched an online resource for writers interested in freelancing for us. Get Ready for OfficeDepotMax Office Depot has announced it will buy OfficeMax for $1.17 billion. Google May Set Up Shop...read more >>
ROPO Goes Both Ways
More than ever before, consumers are using their computers to research items they buy in stores. And they're also using stores to research purchases they make online. The growing power of the ROPO (research online purchase offline) effect is one area covered by Cisco's annual e-commerce survey. The survey found that 65 percent of consumers research on their personal computers before entering a brick-and-mortar store. And 40 percent search in a store...read more >>
Content Merchandising Roundup #54
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers Working with content26, Philips was able to leverage existing content to create product-detail pages quickly when they were ready to sell through another channel. This case study examines the advantages...read more >>
eBay Tests New Ways of Selling
The online marketplace eBay has begun testing programs that offer offline help to potential sellers. In one pilot program, eBay will send a van by your house to collect items. These are then handed over to an "expert seller" who lists the items on the site and takes a cut of the sales proceeds. A second test program allows would-be sellers to drop their items off at a shopping mall for resale on eBay. "People make their living on eBay and that feels...read more >>
Content Merchandising Roundup #52
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Retailers Try to Adapt to Device-Hopping Shoppers Retailers are working on solutions to synch up shopping experiences for customers who use a "cellphone to research products, a tablet to browse the options and a computer to buy." E-Commerce, With Bricks and Mortar Too Amazon isn't the only online...read more >>
The Store As Showroom
Online stores still haven't figured out how to replace the in-store experience. That's why there's a trend among Internet-only retailers to open their own physical stores, according to an article in the New York Times. Andy Dunn, founder of the Internet clothier Bonobos, admits that he scorned the brick-and-mortar concept early on. But he told the New York Times he's recently had a change of heart, opening a Bonobos store in Manhattan so that customers...read more >>
Will Walmart’s Digital Reinvention Succeed?
Walmart has launched a social gifting service, revamped the search results on its site, and closely linked its online and brick-and-mortar stores. Fast Company took an in-depth look at Walmart's embrace of social and mobile commerce and asks whether all of these changes will be enough to allow the retail giant to compete with Amazon and other e-tailers. Walmart CEO Mike Duke certainly thinks so. "We are uniquely positioned to give customers anytime,...read more >>