Content Merchandising Roundup #19
FROM CONTENT PING: Weekly Content Critique: Suit Yourself This week's content critique looks at the underwhelming attempt by Men's Warehouse to convince Millennials it's cool to own a suit. Expedia's Emily Pearce: User Reviews Rule the Roost A behind-the-scenes look at how the travel site Expedia manages the 20,000 user reviews they receive each week. User-Generated Content's Role in Merchandising: Part I How are retailers keeping up with the demand...read more >>
Content Merchandising Roundup #17
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: Mr. Porter's Take on a Denim Jacket This week's content critique takes a look at the trend of blending editorial content with commerce to create e-commerce sites that rival fashion magazines. E-COMMERCE: Amazon's sales climb 34 Percent in Q1 In...read more >>
Weekly Ping: Content Merchandising Roundup #5
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: Blood Bath Shower Gel Our weekly content critique takes a look at a shower gel perfect for the zombies in your life. QR Codes in Home Improvement: Kohler Nails It Kohler has found that QR codes can provide shoppers with useful merchandising content. Dynotag's...read more >>
Weekly Content Critique: Blood Bath Shower Gel
If the Psycho shower curtain didn't satisfy your lust for horror movie settings, add the Blood Bath shower gel to your bathroom. In lieu of a typical intro, I'm presenting a screenshot of the product page. I'll tell you why later on in the critique. The first sentence doesn't give much information about this product per se, but it does grab my attention. It also naturally invites shoppers to check out other Blood Bath products without saying, "Hey,...read more >>
Weekly Content Critique: Psycho Shower Curtain
When I showed my mother a picture of the shower curtain I was getting for my new apartment, she said something to the effect of, "I find your decorating tastes strange and slightly disturbing, but I understand that our generational differences influence such things." Actually, it was more along the lines of expressing gratitude that she knew what to expect when she wandered into my dark bathroom late at night during her next visit. The bathroom accessory...read more >>
Weekly Ping: Content Merchandising Roundup #3
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. E-COMMERCE NEWS: Weekly Content Critique: Samsung HDTV Our weekly content critique takes a look at B&H's user-friendly product page for an HDTV. Target Rolls Out Niche Merchandising Strategy Target's latest effort to diversify its offerings is called The Shops, which will debut on Target.com...read more >>
Weekly Content Critique: Samsung HDTV
Coincidentally, the product page for review this week is also for an HDTV: the Samsung LCD HDTV on B&H. It fairs better than last week's Sears Sceptre, though--think of the Sceptre as the sacrificial lamb in a series of HDTV product page reviews. No, I did not just commit to another HDTV example next week. It's conceptual. I'm pretty much over typing "HDTV." It can be tough to create good content for consumer electronics (take it from someone...read more >>
Weekly Content Critique: The Sears Sceptre
This page for a Sceptre 32-inch HDTV on Sears.com manages to capture everything I hate about retail. While browsing it, I had flashbacks to earlier years when I ran from sales associates who said more than three or four unsolicited words to me. Shopping became an exercise in kleptomaniac-like stealth (without the stealing part). Hey, did you hear that lingerie shops in Saudi Arabia will now be staffed completely by women? Good move, King Abdullah....read more >>
Weekly Content Critique: Taku Me, REI
In honor of my visit to the mothership content26 office in December, I'm reviewing an REI product page today. They're also headquartered in Washington. More importantly, they have an entire mountain bike trail surrounding their original store (I didn't ride it, but I did sneak a quick walk around when the store was closing for the night). Also in honor of my visit to Seattle, I spent some time online shopping for a rain jacket, a relatively important...read more >>
Content Blooper #6: Crashable Hat
During these dreary winter months, it's easy to get a little distracted at the office. For example: I've been planning a vacation for myself. Somewhere outside the Pacific Northwest. Somewhere sunny. And since I don't like wearing sunglasses (those unfortunate tan lines!), I think I'll buy myself a hat. Ideally, I'd like a hat with a large brim for maximum protection from the sun, but I still need to be able to fit it in my suitcase so I can...read more >>