The Digital Age Requires Companies to Broaden
UX Booth editor Marli Mesibov reached out to several of the speakers at the content strategist conference Confab next month. One of the speakers, Jonathan Kahn, will discuss how forming a content strategy "is just one piece of the challenge of digital transformation." Alongside discussions about creating content that makes sense in the Digital Age, companies need to re-think basic business models, organizational structure, and the product development...read more >>
Content Merchandising Roundup #62
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Merchandising vs. Marketing: Sick Unsure of the difference between merchandising and marketing? Make sure to check out our latest take on the topic. Flash Sales Work Wayfair has begun launching flash sales. The effort is not only intended to compete with flash-sales companies like Gilt Groupe...read more >>
Merchandising vs. Marketing: Sick
It is the job of marketing to get your attention and convince you to go to the store (or the pharmacy). To do this, marketing content needs to make you believe a product is worth your time--that the amoxicillin will cure what ails you. Marketing is about affecting opinion, how people feel about a particular product. Merchandising, on the other hand, delivers the goods. It aims to send you home with a product--the antibiotics, in this example. ...read more >>
Content Merchandising Roundup #58
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Matt Kumin: Using Content to Connect with Customers Matt Kumin, CEO of PublishThis, talks about how smart companies are using content to forge deep, long-lasting relationships with their customers. Rakuten Rolls Out a New Name and New Seller Fees Rakuten.com Shopping (formerly Buy.com) has begun...read more >>
Content Merchandising Roundup #43
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. This week we posted three clips from last week's webinar, "How to Create Effective Global Content: Translating and Localizing Product Pages." Mark White, content26 cofounder and COO, talked about how to add translation to your content strategy. Devon Gualtieri, content26's managing editor,...read more >>
Content Merchandising Roundup #38
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The World of Content Marketing [Infographic] This chart provides a visual guide to the complex world of content marketing. India Won't Allow E-Commerce by Foreign Retail Companies India is shutting the door on foreign e-commerce and embracing home-grown tech. A new law requires any e-commerce...read more >>
The World of Content Marketing [Infographic]
Navigating the world of content marketing can be confusing. The path from marketer to consumer is a vast ocean of ad agencies, social media sites, content creators, syndicators, aggregators, and search engines. In an effort to gain a bird's-eye view of the situation, content marketing firm Studio One created one single chart to rule them all. In the same manner as LUMA Partners' exceedingly complex e-commerce chart, Studio One arranged all the major...read more >>
How Viral Was My Video: Why Ads Without Content Aren’t Enough
Brands often fight for awareness as much as sales. The rare truly viral commercial video has taken on Golden Fleece status. To give your ad, blog, or video of photogenic cats using your products its own momentum is the stuff marketers' dreams are made of. But even the most forwarded video or flashiest campaign may not get you the results you want if you don't back it up with expertly made content. At AdAge, marketing consultant Jonathan Salem Baskin...read more >>
Interview with Optify’s Anthony Joseph: Google Gets Social
Since launching in January, Google's awkwardly named Search Plus Your World (SPYW) has begun adding Google+ information to Google search results. This means that if I begin Googling for sunglasses, information from people and brands I follow on Google+ would turn up as part of my search. Personalized search will not only have a huge impact on what products and companies rise to the top of our search results, but also will influence our purchasing...read more >>
Amazon and eBay Pin Hopes on Pinterest
The marketing world has been quick to fall under the spell of picture-perfect Pinterest (it's "Facebook without the whining," coos Copyblogger). Amazon and eBay have also begun to show their love, but in a much more prosaic way. They've added Pinterest share buttons to their product pages. As we've reported, the social media darling of the moment doesn't have the merchandising capabilities to turn pinners into shoppers. But its gorgeous imagery can...read more >>