Content Merchandising Roundup #14
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Avoid the Telephone Game with Content Blueprinting Companies need to devise an internal system for collecting, sharing, and approving product information. This content blueprinting process is an essential part of producing compelling web copy. Will Amazon Get into the...read more >>
Social Sharing Drives Online Sales
Online shoppers rely on their social networks for product recommendations. A new study from social commerce provider Sociable Labs found 75 percent of consumers who read online comments about products from Facebook friends end up clicking through to look at the product page. Of those that click through, conversion rates can reach 50 percent, according to the study. For more findings, check out the infographic below. This "high-velocity frictionless...read more >>
Remembrance of Carts Past: Email Reminders Can Bring Back Lost Shoppers
We've talked before about the perils of targeting potential customers too effectively or being a little too on-point with reminders. A post from AdAge today seems to agree with John Battelle: Carefully considered reminders and observation can reap major dividends. This means there's some hope in redeeming the bane of the e-commerce world: the abandoned shopping cart. An abandoned cart is the epitome of lost possibility and failed efforts and can...read more >>
Content Merchandising Roundup #12
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Content Syndication Series This week, we continue our series on content syndication, offering company overviews of Easy2, SellPoint, and WebCollageWe also talked to CEOs and marketing heads from each of the three companies. E-COMMERCE: Converting Browsers to Buyers The...read more >>
Site Design as a Cloaking Device for Calls to Action
The effect of slow load times on customer experience and conversion rates are of perpetual concern to anyone involved in e-commerce. Whether it's the consequences of slower load rates on mobile commerce or the 7 percent drop in conversion rates that comes with each extra second of load time, a simple matter of impatience quickly grows to an industry-wide problem in need of constant attention. Even Wal-Mart isn't immune. However, simpler matters can...read more >>
A Sea Change in Consumer Feedback
Even the most informative product page can't completely sideline the much-feared customer review. When waffling on decisions to buy, that extra slew of information from other shoppers--people like you and me--is an enticing resource to turn to for help. Whether or not I love everything about my personal collection of Cuisinart products, for example, I still like to take a look at the reviews from my fellow opinionated, argumentative shoppers to see...read more >>
Weekly Ping: Content Merchandising Roundup #8
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Product Marketing vs. Merchandising: Part One Be smart about where your points of sale are. Will consumers be tempted to hit the buy button, or might a lack of product information keep conversion low? Product Marketing vs. Merchandising: Part Two Not all sites are meant...read more >>
CPG Branding Study Identifies Content as Key to Conversion
CPG products and brands have had an online presence awhile now, but little research has been done to determine their effect on conversion rates. Accenture, comScore, and dunnhumbyUSA recently completed a study that looked at 10 food and household brands with between $40 million and $3 billion in annual sales. The results highlighted what we at Content Ping have been saying all along: websites with strong, engaging content are an integral part of...read more >>
E-Commerce to Become All About You
Personalization: the e-commerce buzz word that makes it all about you. Leena Rao of TechCrunch believes personalized shopping experiences will represent the next great wave of growth for e-commerce. Although this has already been happening to some extent, Rao points out that the innovation has been underwhelming. Aside from Amazon, which has been excelling in this area for the past decade, other retailers have yet to truly take advantage of the massive...read more >>
NRF Annual Convention Focuses on Omni-Channel Marketing
Over at the National Retail Federation's 101st annual convention, everyone is talking about omni-channel retailing. Along the lines of Content Ping's coverage of the convergence between different merchandising channels, Internet Retailer reports that "Removing the barriers that separate web, mobile and in-store commerce represents one of the hottest trends in retail." Like multi-channel strategies, omni-channel retailing approaches make use of...read more >>