Content Merchandising Roundup #50
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. O3 USA Case Study: Small Company Scores Big Online Sales We recently created enhanced product content for O3 USA, a Virginia-based company specializing in kid-size backpacks and travel gear. We're happy to report that O3 has seen a jump in e-commerce sales and decrease in return rates since...read more >>
For Better or Worse: How Content Shapes the User Experience
Be sure to check out content26 co-founder Mark White's guest post on UX Booth. Mark hones in on how product page content shapes the online shopping experience. In this era of rampant online shopping, brands still need to spend money on sexy, Mad Men-style content, but that doesn't mean they can afford to ignore their product-detail pages. Manufacturers who create enhanced product descriptions win over customers ... and are more likely to make the...read more >>
Battling Choice Overload for a Better Shopping Experience
I'm one of those people who tend to disassociate in the face of abundance. If I was a superhero, "too many choices" might be my kryptonite. Turns out I'm not alone. In a TED video about the "art of choosing," psycho-economist Sheena Iyengar describes my deer-in-headlights paralysis as "choice overload." According to Iyengar's research, Americans make an average of 70 choices a day. We're often overwhelmed with the task of comparing and contrasting...read more >>
Content Merchandising Roundup #14
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Avoid the Telephone Game with Content Blueprinting Companies need to devise an internal system for collecting, sharing, and approving product information. This content blueprinting process is an essential part of producing compelling web copy. Will Amazon Get into the...read more >>
Social Sharing Drives Online Sales
Online shoppers rely on their social networks for product recommendations. A new study from social commerce provider Sociable Labs found 75 percent of consumers who read online comments about products from Facebook friends end up clicking through to look at the product page. Of those that click through, conversion rates can reach 50 percent, according to the study. For more findings, check out the infographic below. This "high-velocity frictionless...read more >>
Remembrance of Carts Past: Email Reminders Can Bring Back Lost Shoppers
We've talked before about the perils of targeting potential customers too effectively or being a little too on-point with reminders. A post from AdAge today seems to agree with John Battelle: Carefully considered reminders and observation can reap major dividends. This means there's some hope in redeeming the bane of the e-commerce world: the abandoned shopping cart. An abandoned cart is the epitome of lost possibility and failed efforts and can...read more >>
Content Merchandising Roundup #12
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Content Syndication Series This week, we continue our series on content syndication, offering company overviews of Easy2, SellPoint, and WebCollageWe also talked to CEOs and marketing heads from each of the three companies. E-COMMERCE: Converting Browsers to Buyers The...read more >>
Site Design as a Cloaking Device for Calls to Action
The effect of slow load times on customer experience and conversion rates are of perpetual concern to anyone involved in e-commerce. Whether it's the consequences of slower load rates on mobile commerce or the 7 percent drop in conversion rates that comes with each extra second of load time, a simple matter of impatience quickly grows to an industry-wide problem in need of constant attention. Even Wal-Mart isn't immune. However, simpler matters can...read more >>
A Sea Change in Consumer Feedback
Even the most informative product page can't completely sideline the much-feared customer review. When waffling on decisions to buy, that extra slew of information from other shoppers--people like you and me--is an enticing resource to turn to for help. Whether or not I love everything about my personal collection of Cuisinart products, for example, I still like to take a look at the reviews from my fellow opinionated, argumentative shoppers to see...read more >>
Weekly Ping: Content Merchandising Roundup #8
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Product Marketing vs. Merchandising: Part One Be smart about where your points of sale are. Will consumers be tempted to hit the buy button, or might a lack of product information keep conversion low? Product Marketing vs. Merchandising: Part Two Not all sites are meant...read more >>