CPG an Increasingly Popular E-Commerce Category
Shoppers are turning to the web to make all kinds of purchases, including grocery and drugstore items, according to the latest comScore report. For only the second time on record, retail e-commerce reached $50 billion in the first quarter of 2013. That's a 13 percent increase from the same period last year. Online shopping now accounts for 8 percent of all US retail sales, according to comScore. The report breaks down the most popular e-commerce...read more >>
Content Merchandising Roundup #71
Below is a summary of the week's most interesting content merchandising-related posts from around the Web. Enjoy. Walmart.com Has a New Look Walmart's start page places its search function front and center and also integrates social trends. Most Shoppers Say They've Abandoned Hard to Shop Sites A recent survey showed that 65 percent of shoppers said they'll abandon an e-commerce site if it doesn't quickly display the products they're searching for. Internet...read more >>
Grocers Discuss Impact of E-Commerce
Over the next decade, will e-commerce account for 11 percent of grocery sales? That's the prediction, but panelists at the Food Marketing Institute's Future Connect conference weren't convinced that e-commerce would have a negative impact on neighborhood supermarkets. "I believe that bricks and mortar will be here for food," said Joe Crafton, the CEO of Crossmark, a marketing company specialized in the consumer goods industry. Crafton did predict...read more >>
Content Merchandising Roundup #69
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Elaine McVicar: Think of Your Customers First Elaine McVicar talks about the multi-screen world and why it's hazardous to design separate mobile and desktop sites in e-commerce. Amazon Droops Following Profit-Light Q1 Report Amazon's sales grew in the first quarter of 2013, but lower profits have...read more >>
Walmart Continues to Pursue E-Commerce Success
The retail chain Walmart continues to look for ways to increase its revenues from e-commerce. The company recently announced that it will install lockers in stores that customers can use to pick up online orders. Amazon and Google have recently launched their own locker test initiatives as well. Walmart.com also debuted a new homepage that makes it easy to shop online, research products, and track down store information. Additionally, the retailer...read more >>
Content Merchandising Roundup #64
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Building the Future of Content One Chunk at a Time Mark White, co-founder of content26, uses the book Content Everywhere as a springboard for discussing how to efficiently produce multichannel content. RIP Smartphone? Big Data may want you to believe tablets are displacing smartphones in e-commerce,...read more >>
Building the Future of Content, One Chunk at a Time
Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch and your budget below it, these are days, and those are words, that are undoubtedly trying your soul. I was recently introduced to Sara Wachter-Boettcher and her book Content Everywhere: Strategy and Structure for Future-Ready Content, through an interview my colleague Trinity Hartman conducted on Content...read more >>
RIP Smartphone?
Or, How Reports of My iPhone Death Are Yet Another Big Data Exaggeration News flash! Tablets are being used to (gasp!) actually buy things, and now our former favorite tech toy, the smartphone, is being relegated for (the horror, the horror!) just researching things. This mind-bomb has come to us in a sudden cluster of Big Data reports, and I am now clutching my precious iBaby tight to my chest, praying my AppleCare protection plan will save me from...read more >>
Etsy Scores Allies in the Brick-and-Mortar World
Etsy has set itself apart from the rest of the e-commerce world by offering up one-of-a-kind treasures such as handmade jewelry and vintage toys. The online marketplace has about 850,000 sellers and reported $895 million in sales last year. Etsy also strives to help its sellers to bridge the online and offline worlds. Etsy-branded craft fairs bring together shoppers and sellers. More recently, the department store Nordstrom and the furniture chain...read more >>
Walmart’s Focus on E-Commerce Is Paying Off
Walmart is pleased with the results of its decision to focus on increasing its e-commerce operations, according to the company's e-commerce operations CEO. "The investments we've made so far in our e-commerce business are delivering," Neil Ashe, who heads the retailer's e-commerce operations, said during a conference call to discuss annual earnings. "Revenue growth is accelerating and ahead of our plans." The company has updated its product search...read more >>