Copywriting Builds Trust, College Students Are Failing at Google

Fortune3 hits our nail on the head with an article outlining the importance of copywriting. They cite some bracing statistics from a 2007 e-tailing group survey of online shoppers, including that 76 percent of shoppers felt available content was not enough to complete research or make an online purchase. When it comes to conversion and consumer trust, the basics (good copy and complete information) can't be beat. As they said, "In ecommerce, besides...read more >>

The Educated Ecommerce Consumer and ICANN’s New Domain Names

You have five seconds to appreciate this post! According to an article by Salar Salahshoor, aka "salario," that's as much time as consumers give a landing page to compel them. Want to give your page a better shot at generating e-commerce sales? He gives six tips on SEOmoz you'll want to read. "It's your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story." Daunting maybe, but not an impossible...read more >>

E- and M-Commerce: Amazon’s Reign and Smartphones’ Rise

People like Amazon (not the forest, although I'm sure that's lovely). According to a recent e-tailing group and PowerReviews study reported by Marketwire, e-commerce shoppers spend a lot more time researching products than offline shoppers. With 60 percent beginning their product research on Amazon.com, and 85 percent referring to the site at some point during their search, "Amazon.com is the de facto site for product reviews and price checking." In...read more >>