User-Generated Content’s Role in Merchandising: Part 1

Posted by on October 11, 2012 · Leave a Comment 

Retailers may not have mastered the art of Facebook selling yet, but social commerce is already here in the form of Amazon's Vine Program, assorted functions like wish lists, recommendations, ratings/reviews, and forums, Epinions, and Buzzillions, which all rely on user-generated content. Consider some early definitions of the term: "Social input in online shopping services [that] augments the experience" (from Steve Rubel) and "Creating places...read more >>

Posted in: Social Commerce, User Generated Content Series ·
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