Can Social Gifting Give Retailers a Boost?
Dear Facebook Friends, Have you noticed I've been spending an unhealthy amount of time obsessing over the upcoming French presidential elections? And not nearly enough time shopping at H&M? A mobile gift card would help fix that. If you'd all chip in a couple bucks, I'd be well on my way to "paparazzi chic." Gifting for Cheapskates Ah, yes, social gifting. This e-commerce fad has been getting a lot of attention this week with the launch of Wrapp...read more >>
Content Merchandising Roundup #15
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: It's a Baby Miracle We take a look at a product page for the BabyBjörn baby carrier as well as the company's use of product video. Engage and Educate Customers for Improved WOMM You can stoke the embers of word of mouth marketing by providing...read more >>
Content Merchandising Roundup #14
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Avoid the Telephone Game with Content Blueprinting Companies need to devise an internal system for collecting, sharing, and approving product information. This content blueprinting process is an essential part of producing compelling web copy. Will Amazon Get into the...read more >>
Social Sharing Drives Online Sales
Online shoppers rely on their social networks for product recommendations. A new study from social commerce provider Sociable Labs found 75 percent of consumers who read online comments about products from Facebook friends end up clicking through to look at the product page. Of those that click through, conversion rates can reach 50 percent, according to the study. For more findings, check out the infographic below. This "high-velocity frictionless...read more >>
Will Amazon Get Into the F-Commerce Business?
Facebook has been pegged--by us and many others--as a potential competitor to Amazon. But what if Amazon secures a place in the F-commerce sphere before Facebook has a chance to monetize it? Turns out, Amazon already signaled its interest in commerce on Facebook by quietly launching a beta version of a Facebook store back when Charlie Sheen was publicly auditioning (however unintentionally) for a role in Hollywood's next big comedy. Yet, a year...read more >>
F-Commerce Tries Different Bait for Elusive Customers
E-commerce on Facebook, usually IDed by the slightly tawdry term F-commerce, is a tricky beast. Gamestop, Nordstrom, and J.C. Penney, among other major brands, have all opened and closed Facebook storefronts over the last year after being disappointed by the number of Facebook-based conversions. Most failed Facebook proprietors make the mistake of trying to artlessly wedge their existing e-commerce approach into their pages without acknowledging...read more >>
SellPoint’s Rick Martin: “We Eliminate Complexity”
SellPoint, Inc. creates and syndicates product tours for manufacturers. Content Ping recently caught up with President and CEO Rick Martin to discuss what SellPoint is doing to convince customers of the value of rich media content. For more about SellPoint, check out our overview. Rich Media Drives Purchases Content Ping: What sets SellPoint apart from its competitors? Rick Martin: Since the majority of online product pages are still comprised...read more >>
Easy2′s Jerry Spelic: “Technology Sets Us Apart”
Easy2 started off as a website offering how-to tips for DIY home improvers. The company eventually expanded its home improvement focus and now syndicates rich content to e-tailers on behalf of 150 manufacturing clients. For more about Easy2, check out our overview. Content Ping recently caught up with Easy2 Director of Marketing Jerry Spelic to learn more about the company's strategy for creating engaging and interactive content. Embracing a...read more >>
Weekly Ping: Content Merchandising Roundup #11
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Spinning: Not Your Grandma's Content Writing Companies that rely on software to create different versions of the same articles or product descriptions usually end up creating inferior content. An Introduction to Content Syndication Creating concise, compelling product...read more >>
Weekly Ping: Content Merchandising Roundup #10
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: Wynn Las Vegas Our weekly content critique takes a look at the awkward website for the Wynn Hotel in Las Vegas. E-COMMERCE NEWS: How to Design Your Website for Dollars, Not Your Ego When considering a redesign of your e-commerce site, or even...read more >>