Your Video on Facebook? That Will Cost $1 Million
Starting this summer, companies will be able to pay approximately $1 million per day to have their video spots show up in users' Facebook feeds, according to a post in Ad Age. The ads, according to an unnamed executive quoted in Ad Age, will be targeted to various audiences and will be capped at 15 seconds. What kind of company would be willing to spend $1 million for a Facebook ad? The speculation is that Facebook wants to steal advertising dollars...read more >>
F-Commerce Fizzles
The e-commerce platform Payvment announced it's going out of business this week. In 2011, Payvment had opened a virtual mall that allowed customers to shop without leaving the social media site. MediaPost reported that the company powered an estimated 200,000 Facebook stores. Payvment is sending its customers to Ecwid, which also offers F-commerce applications. As Mark Walsh notes in the MediaPost news story: "Despite its enormous user base and high...read more >>
Content Merchandising Roundup #56
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Product Comparison Charts: An Instructive Tour This guide includes examples of good and bad comparison charts. It also offers a rundown of best practices for adding this user-friendly content to your product page. Amazon Makes it Easier for Gamers to Buy While Playing Amazon's new feature, In-App...read more >>
Facebook Focuses on Conversion Rates
The social network company Facebook has launched a new system that will allow advertisers to "measure the ROI [return on investment] of their Facebook ads by counting relevant user actions, such as registrations and shopping cart checkouts, that are driven by people seeing an ad on Facebook." Facebook claims that tests of the new system show a 40 percent reduction in cost per conversion. Since it went public in May 2012, Facebook has seen steep...read more >>
Content Merchandising Roundup #55
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Product Comparison Charts: The Power to Choose This infographic explains how a product comparison chart can improve the design and usability of your product-detail page. Shopzilla Partners with Google Shopping Starting next week, Shopzilla's merchant listings will be featured on Google Shopping. India's...read more >>
Content Merchandising Roundup #48
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The Remington Product Page: Something for Everyone For your product pages to be effective, they need to cater to online shoppers' different learning styles. How to Create Successful Multichannel Product Pages This week we posted two clips from the recent content26 webinar on multichannel...read more >>
Content Merchandising Roundup #46
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. How to Provide Outstanding Content Anytime, Anywhere Learn about why multichannel content is important in this clip from our recent webinar "How to Create Successful Multichannel Product Pages." Manufacturers Rank Top 10 Retailers Consumer Goods Technology (CGT) releases its annual ranking...read more >>
Friendize.Me’s Mark Shteiman: Personalizing User Reviews
Mark Shteiman's inspiration for social reviews came from a speeding ticket. The normally law-abiding citizen found himself calling friends to find a lawyer who could help him get his license back. He realized there must be a way to take this type of friendly advice and put it on the Internet. The result? Friendize.Me, which launched as a social review website in May of 2011. A year later, Friendize.Me developed a tool that allowed online shoppers...read more >>
Retailers Hold the Key to Social Commerce
Don't hold your breath for Facebook stores to take off anytime soon. Paul Armstrong of the global media and marketing company Mindshare believe "the future of social commerce will increasingly take place outside of social networks." Who will lead the way in social commerce innovations? Retailers and e-tailers. "We'll move to a world where retailers present customized offerings based on our social graph, rather than rely on the serendipity of a friend...read more >>
How Social Reviews Will Change the Retail Landscape
Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For example, the reviews on Amazon for Harry Potter and the Order of the Phoenix rival the length of the book itself, but without any of the plot intrigue or fancy writing. No one is going to read all those reviews, damned be any far-buried nuggets of useful information. When you look at why people love reviews, you see that consumers...read more >>