Content Merchandising Roundup #18
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: Popdust Style's Pop-Up Fail This week's content critique takes a look at a failed attempt to create a celebrity pop-up store. Curata's Pewan Deshpande: Content Curation Content curation has become an important social tool used by companies to ignite...read more >>
Can Social Gifting Give Retailers a Boost?
Dear Facebook Friends, Have you noticed I've been spending an unhealthy amount of time obsessing over the upcoming French presidential elections? And not nearly enough time shopping at H&M? A mobile gift card would help fix that. If you'd all chip in a couple bucks, I'd be well on my way to "paparazzi chic." Gifting for Cheapskates Ah, yes, social gifting. This e-commerce fad has been getting a lot of attention this week with the launch of Wrapp...read more >>
Why You Should Offer Your Consumers a Social Login
It's a little like the chicken and the egg, except that us e-commerce folk have to decide: allow consumers to purchase incognito, or force them to create an account before they check out? The fear for the latter is that those consumers really will check out, and not in the sense of handing you money; the fear for the former is that you will be left after one purchase, forgotten and dataless. With the advent of the social age, this choice is neatly...read more >>
Why Social Media Isn’t the Place for Selling
By the time we reach a certain age, most of us can recognize when a superficially friendly person is approaching us with an ulterior motive. You've probably felt the tingle of recognizing someone else's agenda, whether you're walking down the street and some clipboard-holding college student trills, "HEY, how ARE you, I LOVE that shirt!" or you're hitting delete on an email from someone claiming to be your long-lost Nigerian cousin. Prior to the...read more >>
Interview with Optify’s Anthony Joseph: Google Gets Social
Since launching in January, Google's awkwardly named Search Plus Your World (SPYW) has begun adding Google+ information to Google search results. This means that if I begin Googling for sunglasses, information from people and brands I follow on Google+ would turn up as part of my search. Personalized search will not only have a huge impact on what products and companies rise to the top of our search results, but also will influence our purchasing...read more >>
Content Merchandising Roundup #15
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: It's a Baby Miracle We take a look at a product page for the BabyBjörn baby carrier as well as the company's use of product video. Engage and Educate Customers for Improved WOMM You can stoke the embers of word of mouth marketing by providing...read more >>
Engage and Educate Customers for Improved WOMM
Consumers are jaded. This is probably not news to you, but it's a fact that deserves your attention. To borrow from Public Enemy, we don't believe the hype. We tune out the thousands of advertising messages we encounter every day, and when we do pay attention we can usually see through them, meeting their overblown claims, promises, and emotional pleas with cynicism. With general skepticism surrounding consumerism, it's no wonder we rely more heavily...read more >>
Content Merchandising Roundup #14
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Avoid the Telephone Game with Content Blueprinting Companies need to devise an internal system for collecting, sharing, and approving product information. This content blueprinting process is an essential part of producing compelling web copy. Will Amazon Get into the...read more >>
Social Sharing Drives Online Sales
Online shoppers rely on their social networks for product recommendations. A new study from social commerce provider Sociable Labs found 75 percent of consumers who read online comments about products from Facebook friends end up clicking through to look at the product page. Of those that click through, conversion rates can reach 50 percent, according to the study. For more findings, check out the infographic below. This "high-velocity frictionless...read more >>
Will Amazon Get Into the F-Commerce Business?
Facebook has been pegged--by us and many others--as a potential competitor to Amazon. But what if Amazon secures a place in the F-commerce sphere before Facebook has a chance to monetize it? Turns out, Amazon already signaled its interest in commerce on Facebook by quietly launching a beta version of a Facebook store back when Charlie Sheen was publicly auditioning (however unintentionally) for a role in Hollywood's next big comedy. Yet, a year...read more >>