Content Merchandising Roundup #59

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Product Description Word Counts: Why Length Matters When creating enhanced product pages, how do you decide on the optimal length for the product description? eBay CEO Says Same-day Delivery Possible eBay CEO John Donahoe said that the company can provide cost-effective same-day delivery by using...read more >>

Facebook, Twitter, and Myspace Demand a “More Relevant Google”

It has been an eventful year in the world of Google Search. Nearly a full year has passed since the initial launch of Panda last February, which added a ranking factor to the Google algorithm that could ostensibly pull websites with stronger content and branding to the top of search results. The dust has barely settled from that shift, but (as we reported a couple of weeks ago) Google has made yet another adjustment to their search engine: making...read more >>

Love Letters, Likes, and E-commerce Attraction

Like a discerning bachelorette, Google values utmost class and trustworthiness when deciding your site's standing in the vitally important search engine results page. Way back in 2008, Michael Graywolf of Wolf-Howl.com was already stressing the trust-generating quality of strong, relevant content. Throughout the past couple of years, particularly with the recent Panda update, Google has become increasingly zealous in its standards, thus furthering...read more >>