Content Merchandising Roundup #17
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: Mr. Porter's Take on a Denim Jacket This week's content critique takes a look at the trend of blending editorial content with commerce to create e-commerce sites that rival fashion magazines. E-COMMERCE: Amazon's sales climb 34 Percent in Q1 In...read more >>
Content Merchandising Roundup #16
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Dell's Damien Cummings: Joining the Swarm Does Dell plan to expand its group buying service Dell Swarm to the United States? How does Dell Swarm fit into the company's broader social media strategy? We recently caught up with Damien Cummings, Dell's online director for...read more >>
Interview with Optify’s Anthony Joseph: Google Gets Social
Since launching in January, Google's awkwardly named Search Plus Your World (SPYW) has begun adding Google+ information to Google search results. This means that if I begin Googling for sunglasses, information from people and brands I follow on Google+ would turn up as part of my search. Personalized search will not only have a huge impact on what products and companies rise to the top of our search results, but also will influence our purchasing...read more >>
Weekly Ping: Content Merchandising Roundup #11
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Spinning: Not Your Grandma's Content Writing Companies that rely on software to create different versions of the same articles or product descriptions usually end up creating inferior content. An Introduction to Content Syndication Creating concise, compelling product...read more >>
Weekly Ping: Content Merchandising Roundup #5
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: Blood Bath Shower Gel Our weekly content critique takes a look at a shower gel perfect for the zombies in your life. QR Codes in Home Improvement: Kohler Nails It Kohler has found that QR codes can provide shoppers with useful merchandising content. Dynotag's...read more >>
Facebook, Twitter, and Myspace Demand a “More Relevant Google”
It has been an eventful year in the world of Google Search. Nearly a full year has passed since the initial launch of Panda last February, which added a ranking factor to the Google algorithm that could ostensibly pull websites with stronger content and branding to the top of search results. The dust has barely settled from that shift, but (as we reported a couple of weeks ago) Google has made yet another adjustment to their search engine: making...read more >>
Google Search Goes Social
As the only Pinger enamored with Google+, I feel compelled to comment on the new social search function that Google began rolling out this week. Basically, the awkwardly named Search plus Your World adds Google+ information (some of it private) to Google search results. So if I do a Google search for my funny friend Michelle Biloon, my results will include pictures of her new puppy and her latest Google+ rant about Time Warner Cable dropping Fuse...read more >>
Weekly Ping: Content Merchandising Roundup #1
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Interview With Optify’s Anthony Joseph: Facebook vs. Amazon A Content Ping Q&A with Anthony Joseph, VP of Marketing at Optify, about the future of online merchandising and whether 2012 will be the year that Facebook gives Amazon a run for its money. Weekly Content...read more >>
Smart SEO for the Year of Content
"Good, honest content to which other sites link impresses the hell out of Google," says Thad Rueter, Senior Editor at Internet Retailer. We at Content Ping have been evangelizing about the import of quality content since Donald Trump wore short pants. Not only does it offer the best strategy for higher conversion, it's also increasingly crucial to SEO success with every passing Panda update. Every time Google tweaks its algorithm, an angel gets...read more >>
E-Retailers Bringing Black Friday to Facebook
According to a recent article on Internet Retailer, 44 percent of consumers are planning to use social media during their holiday shopping. Stats like that are enough for e-retailers to stuff their Facebook fans full of discounts. Retail giants Walmart and Best Buy are throwing out sneak peeks of Black Friday deals to get shoppers ready for deep savings, while others are betting on creating a buzz through competition. Amazon.com subsidiary Quidsi,...read more >>