America’s Next Top Tablet and Maturing Mobile Engagement
Much like Kleenex is to "facial tissues," the Apple iPad has become nearly synonymous with "tablet." Competitors have fought bravely--companies like Toshiba and HP offer devices that, by most accounts, function just fine, and they do so at prices so low they generally garner a loss on the hardware. Still, the iPad forges ahead with multitudes of loyal Apple devotees. But it seems a true challenger might yet appear. Amazon is set to release its new...read more >>
Bringing the Holidays to the Phone, Creating Competitive Content, and Investing in Free Shipping
As we approach the holiday season (what, can't you feel the lights waiting to spring to storefront windows?), smartphones should be moving to the forefront of every merchandiser's mind. Research Director Derek Eccleston, interviewed for Equi=Media's post, noted that, "As we continue to be gripped by the M-commerce revolution--where the consumer now holds the power to shop where, when, and how they like--it is crucial that retailers have a strong...read more >>
A Story of Storefronts: Creating Appealing Meta Data
I know that we at the Content Ping blog focus on online sales, but think with me for just a moment about brick-and-mortar stores. (Hang with me, online merchandisers. Sales is sales, and these real-world gems have a lot to teach us.) Specifically, think for a moment about physical storefronts and one of their many equivalents in the online world: your product page's meta data that is displayed on the Search Engine Results Page, or SERP. Although...read more >>